Sales Analyst

Sales Analyst

BD4

£27,000

This is a newly created role. We have rapidly grown our sales team and we are only as good as our data. This pivotal role will help our sales team and business reach the next level. This would be ideal for someone who loves data and will learn the process with us as we grow. Reporting directly into the operations director.

About us

At senior stairlifts we are all about providing great service you can trust all wrapped up in a simple no nonsense process and at a great price. In short, our mission is to give you and your loved ones the best experience possible with tailored, friendly advice from our fantastic team of engineers. We are constantly going above and beyond for our customers.

Role Overview

As a Sales Analyst, you will bridge the gap between complex data sets and strategic sales execution. You will analyse regional enquiry trends, conversion rates, and pricing structures to help our sales teams optimise their pipelines. This role is crucial for identifying untapped geographic markets, maximising marketing return on investment (ROI), and forecasting demand to align with our production schedules.

Key Responsibilities

• Performance Tracking: Maintain and optimise daily/weekly/monthly sales dashboards tracking key metrics (e.g., enquiry\-to\-survey rates, survey\-to\-install rates, average order value).


• Pipeline \& Forecasting: Analyse the sales funnel to identify bottlenecks; collaborate with sales leadership to provide accurate volume forecasting for manufacturing and installation teams.


• Geographic \& Demographic Mapping: Evaluate enquiry data against regional demographics to identify high\-potential areas for targeted local marketing campaigns.


• Pricing \& Margin Analysis: Monitor promotional performance, discount impacts, and competitor pricing to ensure high conversion rates while maintaining healthy profit margins.


• CRM Management: Serve as the data champion for our CRM system, ensuring data hygiene, tracking lead attribution, and building automated reporting tools for regional managers.

• Technical Skills: Advanced proficiency in Microsoft Excel (VLOOKUPs, Pivot Tables, Index/Match) and experience with BI tools (such as Power BI or Tableau). Competency with standard CRM systems. We use a bespoke system


• Analytical Mindset: Proven ability to translate raw numbers into a clear story with strategic recommendations for non\-technical stakeholders.

• 27k salary


• Private medical


• Employee assistance programme


• The opportunity to make a significant impact in a growing and ambitious company.


• A collaborative and supportive work environment.


• Opportunities for professional development and career progression.

Pay: £27,000\.00 per year

Work Location: In person

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