via indeed · 5 June 2026 ·1 day ago

Retail Sales Manager - South Asian Womenswear

Silons
Birmingham Full-time
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Location: Birmingham

Job Type: Full\-Time (5\-6 days per week, including weekends)

About Us

For over 30 years, we have been a leading name and established destination for premium South Asian ethnic fashion. We pride ourselves on delivering exceptional customer service and offering meticulously crafted garments. We are looking for an ambitious, proactive, and commercially minded individual to join our team, drive sales, and help manage our daily boutique operations.

Key Responsibilities

Store Management \& Operations

Oversee all daily aspects of the retail store, including opening and closing protocols.

Manage employee rotas, delegate tasks, and work closely with the business owner to lead the team.

Maintain accurate inventory records and coordinate stock replenishment.

Ensure the boutique floor is immaculately presented, incorporating strong visual merchandising to showcase our latest collections.

Handle end\-of\-day cash reconciliation and sales reporting.

Sales \& Customer Experience

Drive store revenue by actively selling outfits and providing highly personalized styling advice.

Manage the end\-to\-end process for custom, bespoke orders.

Liaise directly with our manufacturing partners in Delhi to ensure bespoke customer orders are crafted to the highest exact standards and delivered on time.

Coordinate directly with our in\-house tailor to manage and oversee all customer garment alterations.

Act as the primary point of contact for customer inquiries, order updates, and after\-sales support.

The Ideal Candidate

Experience: Proven track record in fashion retail sales and store management. Experience in South Asian/Indian ethnic womenswear (such as lehengas and sarees) is highly desirable.

Availability: Flexible and able to work 5 to 6 days a week, with weekend availability being essential as these are our peak trading days.

Skills: Exceptional sales acumen with a target\-driven mindset. Ability to speak fluent English, Hindi/Punjabi/Urdu is highly desirable.

Attributes: Intelligent, highly proactive, and capable of independently troubleshooting problems and implementing solutions.

Team Player: A collaborative leader who can motivate staff while working seamlessly with the business owner.

Bonus Qualifications: Familiarity with modern retail POS/inventory systems, knowledge of South Asian textiles and embroidery, and bilingual communication skills to better serve our diverse clientele.

What We Offer

Competitive Earnings

A solid base salary paired with a highly lucrative, uncapped commission structure. Top performers have the potential to earn up to an additional 50% of their monthly base salary.

Career Stability: Long\-term job security within a highly respected, 30\-year\-old heritage business.

Culture: A fantastic, supportive working environment with a close\-knit team.

Extras: generous staff discounts on our exclusive collections.

Job Type: Full\-time

Pay: From £12\.71 per hour

Benefits:

  • Casual dress

  • Employee discount

  • Store discount
Work Location: In person

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