via reed · 2 June 2026 ·4 days ago

Retail Sales Assistant

Dreams Ltd
London Full-time GBP 19,000 – 19,000
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The Role

In your dream role, you`ll receive:

  • Competitive salary: £19,000 achievable on target earnings

  • Commission: Our uncapped commission scheme recognises the hard work and dedication of our superstar dreamers, with extra special peak incentives.

  • Discounts: Amazing staff discount on Dreams products, plus hundreds of brands including restaurants, holidays, and shopping.

  • Buy-in schemes: You`ll have the opportunity to buy extra holiday, private healthcare, or savings and loans.

  • Learning and development: Our comprehensive induction gives you the best possible start to your career with us, with progression opportunities as your experience grows.

  • Wellbeing: We partner with the Retail Trust to offer a full wellness hub, including a 24-hour helpline, out of hours GP services and access to counselling.

  • New in 2024 - enhanced maternity & paternity pay

The job:
Working as part of our Retail team on Tottenham Court Road for 25 hours a week, you will be a vital part of the store`s success.
We want every store visit to be exceptional for our customers, so you`ll work closely with members of the public to understand their needs and advise them on high-value purchases.
Ready to skip the snooze button and get stuck in? Here`s a taste of what you`ll be doing day-to-day
  • Making our customers feel at home through exceptional service. At Dreams, this means listening to customer`s needs and guiding them, asking the right questions at the right time to find the perfect fit.

  • Being on hand every step of the way whilst customers browse in store, from greeting at the door to getting to know them and their sleep preferences.

  • Becoming a Sleepmatch Master, using our market-leading sleep technology to help customers choose the right mattress just for them. Sleepmatch is our bit of wizardry that makes the bed buying process simple and you`ll love it!

  • Helping to make the store look its absolute best, from general housekeeping and cleaning to updating displays.

The Person

This is the type of person we`re dreaming of:

  • People-first: You will have an engaging and positive personality, plus a natural ability to bond with customers.

  • Communicator: Using your excellent communications skills, you`ll be able to build rapport and establish great relationships with customers and colleagues.

  • Motivated: Whilst no previous sales experience is necessary, you will need to have the determination and motivation to work towards KPIs and sales targets.

  • Team player: Every dreamer plays a role in making our stores an enjoyable place to work, where each member of the team feels included and respected.

  • Willing to learn: A great night`s sleep is personal, so natural curiosity and willingness to learn will make you an excellent Bed Expert.

  • Flexible: You`ll need to be able to commit to working 25 hours per week. Our stores are awake 7 days a week, so this role will involve working weekends and bank holidays. On these busy days, you`ll have the opportunity earn even more commission!

About Dreams

About us:
At Dreams, we know your bed is the best place in the whole world. But for the hours between precious sleep, we`d like to make work a special place to be too. We`re the UK`s most loved bed retailer, so it`s important our people feel the love as well.
Together we`ve been making bedtimes better since 1985, with no signs of hitting the snooze button. We`re owned by the world`s largest bedding provider, Tempur Sealy, and sell 14,000 mattresses, bases and headboards every single week. Now that`s a lot of Zzzs.
With over 200 stores nationwide, you`ll join our team of sleep-savvy Bed Experts in a fun and friendly environment where every dreamer makes a difference. So if you`re bonkers about bed, silly for siestas and keen on your kip, Dreams could be the perfect place for you.
Dreams. Love your job.

The market for this type of role

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752
Sales roles in London
Full-time
80%
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Remote possible
4%
of Sales roles
Dreams Ltd

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