Regional Marketing Manager – Heart Failure (South Europe)

The Opportunity

At Abbott, we’re committed to helping people live fuller, healthier lives. As Regional Marketing Manager – Heart Failure, you will shape and drive the marketing strategy for Abbott’s HF portfolio across South Europe, including Chronic HF, Acute HF and CardioMEMS™.
This is a high‑impact, regional leadership role combining strategic marketing ownership, cross‑functional influence, and close partnership with commercial teams, with clear accountability for business growth and long‑term value creation.### What You’ll Do

Strategy \& Portfolio Leadership* Define and execute short\-, mid\- and long‑term marketing strategies for the Heart Failure portfolio, aligned with global and EMEA/APAC direction.

• Translate portfolio strategies into clear value propositions, positioning, pricing and go‑to‑market plans that deliver sustainable growth and margin objectives.


• Lead regional New Product Introduction (NPI) activities, ensuring prioritization, readiness and flawless execution.

Regional Coordination \& Execution* Drive consistency of marketing approaches across South Europe while adapting to local market dynamics.

• Partner closely with the South HF Regional Director, EMEA/APAC Marketing teams and global stakeholders.


• Ensure effective launch and adoption through high‑impact marketing materials, sales tools and field enablement.

Commercial \& Market Impact* Monitor market trends, competition and performance, identifying opportunities to strengthen competitive advantage.

• Support forecasts, business reviews and planning cycles (LBE, Outlook) for the HF portfolio.


• Partner with the field organization through joint customer visits and strategic account engagement.

Stakeholder \& Ecosystem Engagement* Build and maintain strong relationships with Key Opinion Leaders (KOLs), scientific societies and key external stakeholders.

• Support Health Economics, Reimbursement and Governmental Affairs initiatives to enable access and adoption.


• Identify cross‑divisional synergies within Abbott and lead pilot initiatives where relevant.

Leadership \& People Development* Inspire, coach and develop the regional marketing team, fostering a culture of accountability, collaboration and continuous improvement.

• Act as a role model for Abbott’s values, ethics and compliance standards, including Quality and OEC requirements.

What You Bring

• Medical, scientific or biomedical education.


• Solid experience in medical devices, with 5\+ years in Heart Failure, Cardiac Surgery, Perfusion or related clinical/marketing roles.


• Proven success in strategic marketing, portfolio management and key account engagement.


• Strong understanding of medical device compliance and reimbursement pathways.


• Experience working in complex, matrix organizations across multiple countries.


• Fluency in English (written and spoken) \& French; additional European languages are a plus.


• A results‑driven, entrepreneurial mindset with strong influencing, prioritization and problem‑solving skills.

Why Abbott

• Work at the forefront of innovation in Heart Failure care.


• High‑visibility regional role with strong exposure to EMEA/APAC and global leadership.


• Collaborative, values‑driven culture with real opportunities for growth and development.

Abbott is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees.

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