via Indeed · 2 October 2026 ·4 days ago

Regional Business Development Manager - Beverage solutions - North West

Field Service Solutions
Manchester Full-time
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Regional Business Development manager \- North West

Current beverage/Coffee industry experience desirable

Job Summary
As a Business Development Manager, you will play a pivotal role in driving new revenue growth by identifying and securing business opportunities in your region. Your primary focus will be on cultivating new business sales and relationships with new clients and presenting tailored solutions that align with our company’s product and service offerings, specifically in coffee machines ingredients, and back up service contracts.

This role demands a proactive, results\-driven individual with a strong track record in closing deals and managing a simple sales cycle.

Responsibilities

.1\. Business Development \& Lead Generation:

· Proactively identify, target, and engage new business prospects within the assigned territory.

· Develop and execute a strategic sales plan to penetrate high\-potential industries and accounts, particularly related to coffee machines and beverage systems.

Hotels, Restaurants, education and lesiure

· Generate leads through networking, cold calling, market research, and attending industry events.

2\. Sales Strategy \& Execution:

· Gain a deep understanding of the company’s product/service portfolio, including capital sales, third\-party leasing, rental options, maintenance agreements, Ingredients and service contracts.

· Present and sell customised solutions to prospective clients, addressing their specific business challenges.

· Drive the full sales cycle from lead generation to contract negotiation and closing.

4\. Market Analysis \& Reporting:

· Conduct market research to identify new business opportunities and emerging trends in the coffee and hydration sectors.

· Provide regular reports on sales activities, pipeline status, and

· competitive intelligence feedback

· Utilise CRM tools to manage leads, track progress, and analyse sales data for continuous improvement.

5\. Collaboration \& Teamwork:

Share insights and best practices with the sales team to foster a culture of continuous learning and improvement.

Participate in training and development initiatives to enhance personal and team performance.

  • Proven experience in a sales , preferably within a relevant industry. experience with coffee service industry is desirable

  • Experience in selling to National/Regional Account leisure/hospitality customers

  • Strong communication skills, both verbal and written, with the ability to engage effectively with clients at all levels.

  • Excellent analytical skills to assess data and make informed decisions.

  • Proficiency in service management systems or similar CRM software is highly desirable.

  • A proactive approach to problem\-solving with a focus on delivering results.

  • Flexibility to work and support other teams where necessary
Requirements

· 5\+ years of experience in business development or sales, preferably in the Catering/Coffee equipment or Service related markets

· Proven track record of meeting or exceeding sales targets and closing high\-value deals.

· Strong understanding of sales methodologies and CRM software.

· Excellent communication, negotiation, and presentation skills.

· Ability to work independently and as part of a team in a fast\-paced environment.

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Job Type: Full\-time

Pay: £30,000\.00\-£50,000\.00 per year

Benefits:

  • Company car

  • Company events

  • Company pension

  • Free parking

  • Life insurance

  • On\-site parking

  • Private medical insurance

  • Referral programme
Education:
  • GCSE or equivalent (preferred)
Experience:
  • Beverage/Equipment: 3 years (required)

  • Business development: 3 years (required)
Work authorisation:
  • United Kingdom (required)
Work Location: In person

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