Pricing Manager (RV)

Title: Carline Pricing Manager (RV Manager)

Salary: 70000 – 85000

Start Date: ASAP

Workstyle: 5 days on site

Location: London

Job Description

This is a fascinating role, part detective work, part strategy,
and part corporate economist. My client is looking for a new RV
Manager to bolster their sales as the UK automotive industry
evolves. This is a strategic level role, requiring an in-depth
understanding of the UK market, fleet and leasing practices and
costs, used vehicle markets, and protecting long-term brand
value. This role is best suited for someone who regularly works
with senior stakeholders, influences vehicle lifecycle decisions,
fleet strategy and product positioning. A really exciting role at
a very influential level, at a turning point in the UK car
industry.

RV Strategy & Forecasting

• Own and develop the UK RV strategy across the vehicle

portfolio, establishing and maintaining RV forecasts and targets
across different vehicle lifecycles, terms and mileages.

• Monitor RV performance, identify risks and opportunities, and

implement actions to protect vehicle and brand value.

• Develop forecasting models, reporting and market insights to

support commercial decision-making.
Product, Pricing & Lifecycle Management

• Provide RV assessments and recommendations for new vehicle

programmes, model launches, product changes, pricing,
specification and positioning decisions.

• Evaluate the impact of pricing actions, fleet volumes, rental

exposure, channel mix and lifecycle strategies on RVs.
Market Analysis & Stakeholder Management

• Analyse UK automotive market trends, competitor performance,

used vehicle pricing, depreciation trends and future market
developments.

• Build and maintain relationships with leasing companies,

finance providers, valuation agencies and industry data partners.

• Lead RV presentations, product briefings and evidence-based

business cases to support competitive market positioning.
Fleet, Leasing & Used Vehicle Performance

• Partner with Fleet, Leasing, Finance, Commercial, Used Car and

Remarketing teams to provide RV input, improving whole-life cost
competitiveness and commercial performance.

• Monitor used vehicle performance against forecasts, identify

value trends and recommend corrective actions.
Key Requirements

Key Requirements

• 7+ years' experience in automotive residual values, pricing,

leasing, fleet, vehicle finance, used vehicles or remarketing.
PARTICULARLY in regards to EVs.

• Strong expertise in residual value forecasting, depreciation

modelling and whole-life cost analysis.

• Deep understanding of the UK fleet, leasing, used vehicle and

EV markets.

• Ability to assess the impact of pricing, specification, fleet

strategy and channel mix on future vehicle values.

• Strong analytical capability, including advanced Excel and

automotive market intelligence tools.

• Experience using market data and valuation insights to drive

commercial decision-making.

• Degree-level qualification preferred.


• Degree-level education in Business, Economics, Finance,

Automotive, Data Analytics or a related discipline is preferred.

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