Performance Marketing Specialist (Part-Time)

Accountabilities:

• Plan, manage, and optimize paid media campaigns across Meta Ads and Google Ads to drive qualified lead generation and improve ROI.


• Execute ongoing campaign testing across audiences, creatives, bidding strategies, and landing pages to continuously improve performance.


• Monitor and analyze campaign performance data, translating insights into actionable recommendations for optimization and growth.


• Maintain accurate tracking and attribution systems using tools such as GA4, Google Tag Manager, Meta Pixel, and related conversion tracking platforms.


• Ensure seamless flow of marketing data into CRM and marketing automation systems for accurate reporting and lead management.


• Support SEO initiatives by contributing to on-page optimization and identifying opportunities for organic growth improvements.


• Develop and deliver monthly performance reports, highlighting key metrics, insights, and optimization opportunities.


• Identify trends, competitor movements, and emerging opportunities in digital marketing to inform campaign strategy.


• Collaborate with stakeholders to improve messaging, creative direction, and conversion-focused strategies across campaigns.


• Continuously optimize conversion rates and campaign efficiency across all digital channels.

Requirements

• Minimum 2+ years of hands-on experience managing and optimizing paid media campaigns.


• Strong expertise in Meta Ads Manager and Google Ads, with proven ability to drive performance outcomes.


• Solid working knowledge of Google Tag Manager (GTM), Google Analytics 4 (GA4), Meta Pixel, and conversion tracking systems.


• Experience working with CRM platforms, marketing automation tools, and lead generation workflows.


• Strong understanding of performance marketing fundamentals including attribution, funnel optimization, and ROI measurement.


• Ability to analyze campaign data and translate insights into clear, actionable recommendations.


• Strong communication skills with the ability to collaborate effectively with internal and external stakeholders.


• Ability to work independently, manage priorities, and thrive in a remote, fast-paced environment.


• Nice to have: exposure to SEO, landing page optimization, and multi-channel attribution models.

• Fully remote work setup with flexible working arrangements (part-time schedule).


• Work-from-home support including company-provided equipment and connectivity assistance.


• Exposure to international clients and global marketing environments.


• Flexible work-life balance with a structured part-time schedule.


• Opportunities for ongoing learning, professional development, and skill growth.


• Collaborative, people-first culture that values autonomy and accountability.


• Employee engagement activities, both virtual and in-person events.


• Opportunity to directly impact campaign performance and measurable business growth.

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