Performance Marketing Manager (Meta & Google Ads)

Accountabilities

• Plan, launch, manage, and optimize paid advertising campaigns across Meta Ads and Google Ads platforms.


• Design and execute marketing experiments to validate acquisition, conversion, and growth hypotheses.


• Develop media plans, budget forecasts, funnel projections, and campaign performance models.


• Create or coordinate the production of ad creatives and marketing copy, leveraging AI tools and collaborating with creative teams when required.


• Ensure accurate implementation of tracking systems, attribution models, conversion events, pixels, and integrations across marketing platforms.


• Monitor campaign performance daily, analyze key metrics, and implement optimization strategies to improve return on investment.


• Collaborate with product and marketing teams to identify, prioritize, and test new growth opportunities.


• Manage multiple campaigns and experiments simultaneously while maintaining clear documentation and reporting of outcomes.


• Present performance insights, recommendations, and learnings to stakeholders in a structured and actionable manner.


• Maintain responsible oversight of advertising budgets and ensure efficient allocation of resources.

Requirements

• Minimum of 2 years of hands-on experience in performance marketing, digital advertising, or growth marketing roles.


• Proven expertise managing and optimizing Meta Ads and Google Ads campaigns with measurable business results.


• Strong understanding of attribution models, conversion tracking, campaign setup, pixel implementation, event configuration, and troubleshooting.


• Advanced analytical skills with experience working with marketing KPIs, funnel metrics, forecasting models, and performance reporting.


• Ability to develop data-driven recommendations and make strategic decisions based on campaign performance insights.


• Experience using AI-powered tools to support content creation, campaign execution, or workflow efficiency.


• Excellent organizational skills with the ability to manage multiple priorities in a fast-paced environment.


• Native-level Russian language proficiency.


• Professional-level English proficiency (C1 or higher).


• German language skills are highly desirable.


• Strong communication, collaboration, ownership, and problem-solving abilities.


• Ability to work independently while contributing effectively within cross-functional teams.

Benefits

• Competitive salary package.


• Fully remote work environment with the flexibility to work from anywhere.


• Opportunity to contribute directly to the growth of multiple international education-focused brands.


• High level of autonomy, ownership, and decision-making responsibility.


• Collaborative and supportive international team culture.


• Exposure to diverse growth initiatives, marketing experiments, and strategic projects.


• Access to modern marketing technologies, AI-powered tools, and professional development opportunities.


• Meaningful work that contributes to educational and career advancement initiatives.


• Dynamic environment that encourages innovation, learning, and continuous improvement.

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