Performance Marketing Director

About the role

Lead the engine that converts marketing investment into measurable growth

We are looking for a Performance Marketing Director to join our Marketing Leadership team, owning and evolving our end\-to\-end performance marketing function across the UK and Ireland.

This is a strategic leadership role where you will bring together demand generation, business development, paid media and digital channels into a single, accountable engine focused on pipeline and revenue. Working in close partnership with Sales, you will ensure marketing activity delivers predictable, scalable and commercially meaningful growth.

This is a hybrid role, with an expectation to work from our office in Watford at least once per week.
What you’ll be doing

You’ll take full ownership of the performance marketing strategy, aligning teams, channels and investment to deliver against ambitious commercial targets.

Key responsibilities include:

• Owning and delivering pipeline and lead generation targets across public and commercial sectors


• Defining and executing an integrated performance marketing strategy across demand generation, paid media and digital channels


• Leading and developing a high\-performing team of managers, building capability and accountability across the function


• Directing multi\-channel campaigns (including digital, content, email, events and webinars) and optimising investment for maximum ROI


• Growing the website as a commercial channel, improving traffic, engagement and conversion


• Ensuring strong alignment with Sales, including oversight of the BDR function to maximise lead quality and conversion


• Owning performance analytics, reporting and attribution, using data to continuously refine strategy and investment decisions

Skills \& experience

We’re seeking a commercially focused marketing leader who thrives in a data\-driven, growth\-oriented environment.

You’ll ideally bring:

• Proven experience defining and delivering performance marketing strategies that drive pipeline and revenue in a B2B environment


• Experience within SaaS, technology or complex B2B organisations, along with management of paid media budgets and external agencies


• Strong leadership experience, including managing and developing other managers or team leaders


• Deep expertise across demand generation, paid media, digital channels and business development


• Advanced knowledge of marketing technology, CRM platforms and analytics tools (e.g. HubSpot, Google Analytics, LinkedIn Ads)


• A data\-driven mindset, with the ability to interpret performance metrics and optimise investment decisions


• Excellent stakeholder management skills, with the ability to collaborate effectively across Sales, Product Marketing and Brand teams

Benefits \& culture

At Zellis we create market\-leading HR \& Payroll products and services, to power exceptional employee experiences so that you and your people do better. Our multi\-award\-winning products pay over five million employees a year, with almost half (42%) of the FTSE 100, 50% of the top retailers and 30% of the top universities in the UK \& Ireland as customers, making us the largest provider of Payroll and HR software and managed services.

Our vision is to be the clear leader in pay, reward, analytics, and people experiences. We're passionate about creating an environment where people want to join, belong to, and be part of a progressive organisation. Our values, which were defined with input from all of our 2,000 colleagues, we live and breathe every day:

• Unstoppable together.


• Always learning.


• Make it count.


• Think scale.

Our people are critical to our ongoing success; we’re proud of our inclusive culture that gives you the platform to grow, challenge the status quo and play a crucial role in further enhancing our market position as the leading provider of HR \& Payroll software and services. With Zellis you’ll have the chance to stretch and challenge yourself in an environment that’s varied, flexible and hugely supportive.

We also love to reward and recognise our brilliant colleagues. As part of your benefits package, you’ll receive:

• A competitive base salary.


• 25 days annual leave, plus your birthday off and the opportunity to buy additional holiday.


• Private medical insurance.


• Life assurance 4x salary.


• Enhanced pension scheme with company contributions up to 8\.5%.


• A huge range of additional flexible benefits across financial \& personal wellbeing, lifestyle \& leisure.

Interested?

If you are passionate about building high\-performing marketing functions and driving measurable commercial impact, we would welcome your application.

Apply now and help us deliver the next phase of growth.

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