Performance & App Growth Manager

Performance \& App Growth Manager

Lisbon

Role Summary

Hands\-on Performance \& App Growth Manager responsible for acquiring new users in a scalable and profitable way, both on the website and on iOS and Android apps. Full focus on acquisition (paid \+ organic), funnel optimization, and daily execution to maximize installs, registrations, and first deposits (FTD).

Key Responsibilities

• Daily execution and full\-funnel optimization: manage paid campaigns (Search, Social, Display, ASA, App Install, Retargeting) and organic channels (ASO \+ SEO) from zero to first deposit.


• Hands\-on app growth ownership: drive iOS and Android app growth, including ASO, store creatives, app\-specific campaigns, and install\-to\-registration optimization.


• Plan, execute and optimize daily paid search (Google), paid social (Meta, TikTok, etc.), retargeting and other performance channels (excluding Affiliates).


• Continuously optimize the conversion funnel: landing pages, pre\-landers, onboarding flows, UX, and messaging to increase registration and first deposit rates.


• Quickly test and implement new creatives, audiences, platforms, and tactics (always data\-led).


• Manage and allocate the acquisition budget with an obsessive focus on ROI, CPA, and ROAS. Make fast scaling or cutting decisions.


• Analyze performance daily: monitor CPI, CPA, FTD volume, traffic quality, and adjust in real time.


• Work closely with Creative, Product, Data, and App teams to ensure perfect alignment between campaign, landing pages (when needed), in\-app experience.


• Report clearly on results, learnings, and recommendations every week.

What We Expect From You

• Proven hands\-on experience in user acquisition for gambling / betting / iGaming (minimum 4–5 years), both on web and mobile apps (iOS \+ Android).


• Strong track record of scalable growth: you have successfully managed significant budgets, reduced CPA, and increased FTD volume while maintaining high traffic quality.


• Deep knowledge of tools: Google Ads, Meta Ads, TikTok Ads / others; Adjust / AppsFlyer, Google Analytics, etc.


• Strong data\-driven and execution mindset. You enjoy getting your hands "dirty", testing a lot, and optimizing every day.


• Great soft skills:

+ Great team player who communicates clearly and transparently.
+ Team\-worker.
+ Resilient, proactive, and brings positive energy.
+ Fluent in Portuguese and English (mandatory).

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