Paid Social Executive

About the role:

We are looking for a proactive and data\-driven Paid Social Executive to support the execution and optimisation of our multi\-channel paid social campaigns. Working closely with the Paid Media Manager, you will be responsible for driving product visibility, customer acquisition and revenue growth.

To be successful in this role you have 2\-3 years hands\-on experience managing campaigns on Meta Ads for an ecommerce brand. Ideally you will bring experience with handling substantial ad spend budgets, Pinterest Ads \& TikTok Ads knowledge, and have a DTC background.

This is a new role due to the need to expand our in\-house paid media capacity. This role is perfect for someone who thrives in a fast\-paced environment, enjoys taking ownership of their work, and collaborates well with the wider team.

Key Responsibilities:

Campaign Management

• Support in the day\-to\-day execution and optimisation of campaigns across our Paid Social channels for both of our brands, with a heavy focus on Meta Ads.


• Build, monitor, and refine audiences, targeting strategies, and bid optimisation tactics.


• Run regular A/B tests to determine optimal copy/audience/bidding strategies.


• Stay up to date with industry trends, platform updates, and best practices across paid channels.

• Conduct regular performance analysis, providing insights and recommendations to improve ROAS and campaign efficiency.


• Use platforms such as Meta Ads Manager, GA4, Looker Studio, and third party attribution tools to aid data driven decisions.

• Work closely with the wider ecommerce and marketing teams to support campaign development.


• Share paid activity insights across teams to inform broader marketing efforts.

• 2\-3 years of D2C experience with paid social, including hands\-on campaign execution.


• Proven track record of delivering strong performance for ecommerce brands.


• Up to date working knowledge of current Paid Social channels; such as YouTube Ads, Meta Ads, Pinterest Ads, TikTok Ads.


• Proficiency in reporting tools such as GA4, Looker Studio, and Google Sheets.


• Comfortable working autonomously and as part of a team.


• A collaborative attitude focused on delivering results as part of the wider business..

• Experience using third party attribution tools.


• Experience using shopping product management tools.

• Opportunity to work with a supportive and ambitious marketing team.


• Make a measurable impact through data\-driven campaigns.


• Hybrid working model.


• Professional development and training opportunities.

Benefits:

• Employee discount


• Free parking


• On\-site parking


• Work from home

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