Paid Media Manager

We're after a Paid Media Manager to own paid media end to end \- Google, Bing and LinkedIn Ads \- and turn client budgets into real leads and real commercial results. Not impressions. Not vanity metrics. Leads that move the needle.

This sits right at the heart of our go\-to\-market work with technology\-led businesses. You'd own the lot: planning, launch, optimisation, reporting, and the client conversations that go with it. No hiding behind a dashboard.

If you're data\-led, proactive, and happy explaining your thinking out loud, there's a lot of room here to make a mark.

What you'd actually be doing

Strategy and delivery

• Plan, launch and run paid campaigns across Google, Bing and LinkedIn Ads


• Take what the client's trying to achieve and turn it into sharp targeting, sensible budgets and campaign structures that hold up


• Own the day\-to\-day optimisation \- the small, constant tweaks that compound

• Own lead delivery, cost efficiency and conversion. The numbers are yours


• Watch results closely and move quickly \- on a risk or an opportunity


• Keep budgets tight and working hard

• Be the paid media expert in the room


• Explain performance and recommendations clearly \- in plain English, not platform jargon


• Get stuck into reports, reviews and planning sessions

• Work closely with content, design and digital so the creative actually pulls its weight


• Keep on top of platform changes and what's genuinely best practice (not just the latest LinkedIn hot take)


• Help us sharpen our paid media standards, processes and ways of working

• Strong hands\-on experience running paid campaigns across Google, Bing and LinkedIn Ads


• A data\-led head \- confident digging into performance and making the call


• A track record delivering B2B lead generation through paid


• Proper attention to detail, especially on budgets and reporting


• Clear, confident communication \- you can say what you mean


• A proactive, accountable streak \- you take ownership of results rather than waiting to be asked

We work with organisations bringing Microsoft\-based business solutions to market.

You won't be doing any technical delivery \- that's not the job. But you will need a strong commercial grasp of what's being marketed and why it matters to the buyer. Nobody expects that on day one. It's something you'll build over time, and yes \- it's something we'll look at as you grow into the role.

What good looks like

• Campaigns that consistently deliver high\-quality leads


• Performance that climbs through ongoing optimisation \- no "set and forget"


• Clients who trust your read on things


• Budgets that are well controlled and working hard


• Paid activity that clearly feeds the wider go\-to\-market goals

• Meaningful, results\-driven B2B work \- not filler campaigns nobody remembers


• Real ownership and accountability. It's your patch


• A collaborative team that holds a high bar


• Room to grow your expertise and shape how we do paid media

Pay: £32,000\.00\-£42,000\.00 per year

Work Location: Hybrid remote in Liverpool L1 3BN

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