New Car Sales Executive - Mercedes Benz

LSH Auto is a UK premium automotive retailer and one of the leading Mercedes\-Benz dealership groups. Across new and used vehicle sales and a full range of aftersales services, the business is focused on delivering a high standard of service and helping customers find the right automotive solutions for their needs.

This is an opportunity to join a customer\-focused automotive retail environment where the sales experience matters just as much as the result. As a New Car Sales Executive, you will play an important role in helping customers make confident purchasing decisions while representing a premium brand experience throughout the showroom journey.

In this role, you will manage the customer journey from initial enquiry through to vehicle handover, building trust and creating a positive experience at every stage. You will work closely with customers to understand their needs, present suitable options, and support commercial outcomes through strong communication, relationship\-building, and attention to detail.

Hours \- 40

Salary \- £27,010 plus uncapped OTE bonus plus company car

Responsibilities* Guide customers through the full new car sales journey from enquiry to handover.

• Build strong customer relationships and deliver an exceptional showroom experience.


• Demonstrate vehicle features, arrange test drives, and match customers to suitable models.


• Negotiate pricing and finance options to achieve sales targets and maximise revenue.


• Maintain accurate CRM records and follow up leads to convert opportunities into sales.

• At least 2 years of sales experience in automotive sales.


• Proven track record of meeting or exceeding vehicle sales targets.


• Experience using a dealership CRM and maintaining strong follow\-up discipline.


• Background in customer\-facing sales roles involving negotiation with customers, including finance conversations and part\-exchange discussions.


• Ability to build repeat business and referral customer relationships.


• Confidence conducting customer test drives and a valid UK driving licence.


• Experience with premium automotive brands is a plus.


• Eligibility to work in the UK.

• Colleague Referral Scheme (£500 \- £1000\)


• A range of Mercedes\-Benz training and leadership programmes


• Platinum Plus Rewards Scheme


• Colleague Car Purchase Scheme


• Eye care vouchers


• Life assurance (4 x annual salary)


• 31 days holiday (including bank holidays), rising to 38 days with length of service


• Wellbeing support


• Company pension


• Full uniform provided


• On\-site gym

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