Meta Ads Specialist
jobgether
Ireland
Full-time
This listing is from Lever
Accountabilities
- Design, launch, manage, and continuously optimize paid advertising campaigns across Meta platforms.
- Conduct audience and keyword research in collaboration with the wider team to inform campaign strategies and targeting decisions.
- Monitor campaign budgets, spend allocation, and performance across paid advertising initiatives.
- Analyze campaign data to identify trends, opportunities, performance gaps, and actionable insights.
- Prepare clear and concise campaign performance reports when required.
- Work closely with the design team to identify, test, and optimize creative assets through A/B testing.
- Support additional marketing, paid acquisition, and lead-generation initiatives as needed.
- 3–5+ years of hands-on experience managing paid advertising campaigns on Meta.
- Proven experience managing significant advertising budgets of approximately $10K–$50K+ per month, preferably for e-commerce or CPG brands.
- Strong understanding of Meta Ads, campaign optimization, audience targeting, segmentation, and performance marketing principles.
- Intermediate proficiency in Google Sheets and/or Microsoft Excel for campaign reporting and data analysis.
- Strong analytical skills with the ability to interpret campaign data and translate insights into practical actions.
- Excellent organizational skills and the ability to manage budgets, priorities, and multiple campaigns effectively.
- Strong C-level written and verbal English communication skills.
- Ability to work full-time on a schedule aligned with EST hours.
- Meta Ads and/or Google Ads certifications are a plus.
- Familiarity with Gmail and Slack for day-to-day communication is advantageous.
- Fully remote working environment.
- Full-time opportunity for candidates based in Europe.
- Opportunity to manage significant advertising budgets and high-impact paid acquisition campaigns.
- Close collaboration with creative and marketing teams.
- Hands-on involvement in campaign testing, optimization, and performance strategy.
- Opportunity to work with e-commerce and CPG-focused advertising initiatives.
- Flexible location with working hours aligned to EST.
This listing is from Lever. View original listing ↗