Media & Campaign Planning Lead

Are you passionate about turning marketing objectives into impactful, data\-driven campaigns? Join Dustin as a Campaign \& Media Planning Specialist and take a leading role in shaping media investments, driving end\-to\-end campaign delivery across six markets, and improving how teams, agencies, and platforms work together to create measurable business results.

This is what makes the position as Media \& Campaign Planning Lead unique

• Shape media investment decisions across six markets by turning campaign objectives into data\-driven channel strategies and budget recommendations.


• Own the entire campaign journey from brief to launch and debrief, working across specialists, agencies, and business stakeholders to deliver measurable impact.


• Drive continuous improvement in media operations with the mandate and support to strengthen processes, partnerships, and platform utilization across the organization.

You will join a team that combines specialist expertise with a high degree of trust, collaboration, and ownership. Working closely with channel specialists, marketers, agencies, and E\-commerce teams, you will gain visibility across the entire campaign lifecycle rather than focusing on a single discipline. The team values openness, knowledge sharing, and constructive challenges, creating an environment where people are empowered to take initiative while always having the support of their colleagues and manager.

My name is Sara Hagelbäck, and I lead the Media Channels team. As a leader, I believe in giving people the trust and freedom to do what they do best while providing direction, support, and removing obstacles along the way. I value openness, collaboration, and a positive team culture where everyone feels comfortable sharing ideas, taking ownership, and learning from one another. I believe the strongest results come from combining different strengths, supporting each other, and enjoying the journey as much as the outcome.

Your role \& influence as Media \& Campaign Planning Lead

*Responsibility*: You will be given responsibility for leading end\-to\-end campaign delivery across multiple markets, translating marketing objectives into tactical media recommendations, coordinating specialists and agencies, and continuously improving ways of working to maximize campaign performance and business impact.

*Collaboration*: Together with your team, you take care of delivering high\-quality campaigns that create measurable business impact across multiple markets. You'll work closely not only with your immediate team members but also with the Brand \& Marketing and E\-commerce departments, as well as external agency partners, to ensure seamless execution and continuous optimization.

*Core activities:*

• Lead end\-to\-end campaign delivery, managing timelines, stakeholders, and execution from initial brief through launch and final campaign debrief.


• Translate campaign objectives into full\-funnel media recommendations and coordinate specialists and agencies to create high\-performing channel plans.


• Drive operational excellence by improving campaign processes, strengthening collaboration with partners, and optimizing the use of media platforms and tools.

Benefits of joining Dustin

We believe there's more to Dustin than just the benefits listed here. You'll fully understand this once you're with us. Curious? Our Life at Dustin page has you covered.

You can find more of our benefits below in the vacancy.

This is what we imagine you bring

We envision you as a curious and driven individual who combines strong media expertise with a structured, analytical mindset and thrives in coordinating complex campaigns across multiple stakeholders, markets, and channels.

Additionally, it's important that:

• You have a bachelor's degree level of working and thinking.


• You have experience with campaign management, media planning, marketing operations, or similar roles within a media agency or larger in\-house marketing organization.


• You have strong knowledge of full\-funnel media planning, campaign measurement and reporting, and are comfortable working with tools such as Power BI, Google Analytics, Jira, or similar platforms.

What can you expect next?

To ensure a fair recruitment process free from unconscious bias, we handle your application anonymously and do not accept cover letters. Please refrain from sending one, so that the selection is based solely on professional competencies. We expect the following steps in the recruitment process:

• Telephone screening with TA partner, Lauren Munoz.


• 1st interview with the hiring manager Sara Hagelbäck, Head of Media Channels.


• Assessment (Personality\- and cognitive thinking test) and case.


• 2nd interview and case discussion with hiring manager and/or stakeholder.

For questions about the position, please contact the TA Partner, Lauren Munoz, via e\-mail: lauren.munoz@dustin.com

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