MARKETING SPECIALIST
MARKETING SPECIALIST
Permanent position \| Zonhoven, Belgium
ABOUT PROSPEED
Prospeed is a leading organiser of Porsche one\-make race series across Europe, delivering professional motorsport championships for gentleman drivers and up\-and\-coming talents alike. Besides our race series, Prospeed also operates a workshop specialised in GT classic, street, and race cars. To strengthen our team, we are looking for a Marketing Specialist to take full ownership of our marketing initiatives across the group.
THE ROLE
As Marketing Specialist, you will report directly to the General Manager and work in close cooperation with the series managers. You will take full ownership of marketing initiatives across Prospeed's race series and our GT classic, street, and race car workshop. You will develop and operate the marketing strategy for the forthcoming year, draw up and operate the yearly communication plan for each individual product, and present the yearly marketing analysis on all products of the group to the board and the product managers. Day to day, you will lead social media, manage the website, oversee CRM and e\-mail marketing, and develop marketing and sales material as well as partnership proposals, while planning and managing marketing projects and events in close collaboration with series management, partners, and Porsche AG.
YOUR RESPONSIBILITIES
- Take full ownership of marketing initiatives across the company group.
- Develop and operate the marketing strategy for the forthcoming year.
- Draw up and operate the yearly communication plan for each individual product.
- Present the yearly marketing analysis on all products of the group to the board and the product managers.
- Develop and implement marketing plans for our Porsche race series and our GT classic, street, and race car workshop.
- Lead social media strategy, content creation, and scheduling.
- Manage and update the company website.
- Manage CRM and e\-mail marketing campaigns.
- Develop marketing and sales material, including partnership proposals.
- Plan and manage marketing projects and events, including race weekend activations.
- Coordinate with photographers, videographers, and media partners at race weekends.
- Support partnership and sponsorship activation through marketing deliverables.
- Maintain consistent brand identity across all communications, for both the race series and the workshop.
- Assist with press releases, newsletters, and event promotion.
- Track and report on marketing performance and engagement.
- Bachelor's degree in Marketing, Communications, or a related field.
- Several years of working experience in a motorsport or sports marketing related field.
- Strong copywriting and content creation skills.
- Experience with CRM, e\-mail marketing, and website management (CMS).
- Ability to translate strategy into actionable plans and communicate results to senior stakeholders.
- English business fluent is mandatory; Dutch, German, or French are a plus.
- Based on\-site in Zonhoven, with willingness to travel to race events and work on weekends.
- Hands\-on mentality, proactive, organised, and able to manage multiple projects simultaneously.
- Passion for motorsport is a strong asset.
- A dynamic role within a growing international motorsport organisation, with full ownership over marketing strategy.
- Direct exposure to Porsche\-branded race series and a specialised GT car workshop.
- A collaborative, multilingual working environment.
- Opportunities to travel to race weekends across Europe.
- Location: Zonhoven, Belgium.
- Position: permanent, full\-time.
- Start date: in consultation.
- Working hours: regular working week; travel and weekend work required for race events.
Send your CV and motivation letter to lars.plato@prospeed.be. Please mention in the subject line: application marketing specialist.
Have questions about the role or the workshop? Feel free to get in touch — we're happy to walk you through what the job involves.
Pay: From €3\.000,00 per month
Work Location: Hybrid remote in 3520 Zonhoven
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