Marketing Officer (Maternity Cover)

Marketing Officer

Institute for Optimum Nutrition

Location: Richmond, London and homebased

Salary: £17 per hour

Contract Term: 15 to 22\.5 hours per week, Fixed\-term contract (7 weeks maternity leave cover)

Location: Hybrid working between Richmond, London and home

The Institute for Optimum Nutrition (ION) is the UK’s longest established and most respected higher education institution and thought\-leader in nutritional therapy and lifestyle sciences. This is an exciting time at the Institute as we look to grow and launch new programmes \& awards.

We are looking for a qualified, proactive marketing professional to coordinate and develop our marketing activities. Working within our communications team, you will create and deliver engaging content across multiple channels, manage social media activity, run advertising campaigns, and help optimise our website and CRM systems.

This role offers an excellent opportunity for someone early in their marketing career or an experienced professional seeking to broaden their skills across diverse communications channels. You’ll need a keen interest in health and nutrition, strong creative instincts, and the versatility to move seamlessly from developing an advertising campaign to producing a promotional email or reporting on CRM performance.

You will come with:

• An ability to work at pace and demonstrate initiative


• An understanding of/interest in nutritional therapy or nutrition and wellbeing


• A sense of fun with a strong professional ethic and the ability to get things done


• Copywriting skills and ability to repurpose content for SEO, websites and social media


• Understanding of how to optimise the UX/UI of websites


• Understanding of marketing best practice


• An attention to detail and ability to proof content on\-screen


• Excellent organisational skills


• Excellent individual and group communication skills


• Initiative and the ability to work as part of a team and to lead on projects when required


• A good eye for design


• Knowledge of ASA guidelines. Knowledge of media law desirable


• The ability to work onsite at our office in Richmond once a week

• A friendly, inclusive, and values\-driven working culture


• Employee assistance programme (for you and your family)


• A fun working environment with socials throughout the year


• Flexible approach to home working


• Learning and development opportunities


• Free nutritional therapy consultations with a Student Nutritional Therapist (for you, your family, and friends)


• Generous holiday entitlement


• Contributory pension scheme

• Applications close Tuesday 2nd June 2026

To effectively deliver ION's marketing strategy and activity, promoting ION to new and existing audiences across different channels. Working with the communications and design teams, external contractors and suppliers to lead on marketing activities and the customer journey.

*Main duties and accountabilities*

Key tasks and accountabilities are intended to be a guide to the range and level of work expected. This is not an exhaustive list of all the tasks that may fall to the post\-holder and staff are expected to carry out such other reasonable duties as may be required.

Website and CRM

1\. Supporting the website development (WordPress) to provide a quality user experience

2\. Manage and maintain the CRM (ActiveCampaign)

3\. Use the CRM and other analytical tools, such as Hootsuite and Google Analytics, to provide data insights to inform marketing decisions and report on campaign performance

4\. Manage the automations and forms (e.g., reminder emails, CTA automations, leads from prospectus downloads, etc)

5\. Lead on marketing software ensuring integration between platforms (e.g. Zapier, Ticket Tailor, Tribal EBS etc)

Manage Industry Partner Relationships

1\. Source and maintain Sponsorship and Bursary Partners

2\. Student announcements

3\. Maintain and develop effective relationships with third\-party suppliers (web, PR, and SEO/SEM agencies, video/photographers, advertising publishers)

4\. Conduct introductory calls with new and existing industry partners whilst nurturing the relationships

Advertising digital and print

1\. Co\-ordinate external advertising campaigns

a. Identify and investigate new advertising opportunities

b. Create advertising copy, and brief the design team

c. Track advertising activity

2\. SEO and PPC

a. Write and regularly review SEO\-optimised content across digital platforms in collaboration with our SEO \& PPC agency

b. Brief content into SEO \& PPC agency

Content

1\. Direct marketing

a. Assist in the creation, design, and scheduling of content for direct marketing emails

Planning and managing resources

1\. Maintain the marketing content calendar, liaising with internal teams for key dates and generating ideas for marketing campaigns

2\. Maintain and update customer personas and advising the marketing and communications team on new marketing opportunities

3\. Develop and maintain a marketing content calendar according to marketing and communications strategies

4\. Monitor and report marketing activities and effectiveness

5\. Contribute to the Institution’s strategic planning processes

Communication and Marketing strategy

1\. Develop, collaborate and deliver agreed strategies

Managing self and collaboration

1\. Manage own workload independently, working autonomously and using initiative to deliver organisation KPIs

2\. Work effectively with staff across the organisation to achieve organisation objectives

3\. Be supportive to other colleagues in your work to create a collegiate work environment

Reporting

1\. Provide regular updates on all marketing activities to Head of Corporate Services and CEO

Liaison and networking

1\. Maintaining industry partner relationships

2\. Liaising with relevant staff to support marketing and communications activities

Teamwork

1\. Work with team members to effectively deliver the marketing and communication activities internally and externally

2\. Provide updates on activity to team and department meetings

3\. Work effectively across teams

Initiative, problem solving and decision\-making

1\. Maintain currency of social media, marketing and customer relationships

2\. To have interest and skills in technology developments and basic packages such as: HTML.

3\. Share ideas for potential opportunities for strategic development of marketing and communication activities

4\. Work with colleagues to resolve problems affecting the quality of marketing and communications activity

This job description summarises the main duties and accountabilities of the post and is not comprehensive: the post\-holder may be required to undertake other duties of similar level and responsibility.

Person Specification

We are committed to and champion equality and diversity in all aspects of employment. All staff are expected to understand and promote our Equality and Diversity Policy in the course of their work.

*Criteria:*

All criteria should be considered to be essential unless otherwise stated.

Attainments/qualifications

• Qualified marketeer


• Degree in marketing, a similar field, or an equivalent qualification

• Possess an in\-depth understanding of marketing


• Understanding/interest of nutrition and wellbeing


• Demonstrable copywriting skills


• Attention to detail


• Understanding of ASA guidelines


• Ability to understand and reach target audiences


• Ability to create content across digital and print platforms


• Knowledge of Hootsuite, Canva, CapCut and ActiveCampaign (or equivalent platforms)


• Interest/understanding in video content production (desirable)


• Understanding of media law (desirable)


• Demonstrable SEO skills (desirable)


• Have experience of coordinating events (desirable)

• Have experience managing social media


• Have experience creating content for digital and print advertising and promotions platforms


• Have experience of creating and delivering advertising campaigns


• Have experience of creating and delivery email marketing campaigns


• Have experience of optimising CRM systems


• Have experience of working in teams and/or functions in a busy environment with conflicting priorities

• A fast worker, able to work under pressure to deadlines


• Highly organised


• Excellent written and verbal communication skills


• Able to participate in and develop external networks


• Be able to demonstrate independent and self\-managing working styles


• An understanding of the importance of equality and diversity within an organisation and a commitment to helping create an inclusive culture

• Weekend and evening work will required at times


• Active engagement in ION staff supervision and performance management programme, and wider organisation activity


• Hybrid working between Richmond, London and home

We are committed to being an inclusive and accessible employer. If you require reasonable adjustments at any stage of the recruitment process please email us at jobs@ion.ac.uk with the email subject "Accommodation Needed". Our team will work with you to ensure reasonable accommodations are made to support your needs.

The Institute for Optimum Nutrition (ION) is an independent educational charity, registered company number 2724405, registered charity number 1013084\. We are committed to and champion equality and diversity in all aspects of employment. All staff are expected to understand and promote equality and diversity in the course of their work.

We welcome and encourage job applications from people of all backgrounds. We particularly welcome

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