Marketing Manager
Job Summary
KARTT sell a family of engineering products, jockey wheels, and 12V winches, diesel and water heaters and power systems to the Leisure industry from trailers, campervans and caravans.
We are seeking a dynamic and results\-driven Marketing Manager to lead our marketing initiatives and drive brand growth. In this role, you will develop strategic marketing plans, devise and implement campaign execution, and analyze market trends, competitors and products to ensure our products and brand remains competitive and market leading.
Your leadership will secure strong growth through innovative marketing communications that resonate with our target audiences. This is an exciting opportunity for a proactive professional passionate about shaping impactful marketing strategies in a fast\-paced environment.
Responsibilities
- Develop comprehensive marketing strategies aligned with company goals, focusing on brand positioning and market expansion.
- Lead the planning, execution, and evaluation of marketing campaigns across multiple channels, including digital, print, and events.
- Develop a thorough understanding of all our products in order to market the benefits and write compelling PR and promotional material.
- Successfully launch and promote new products
- Identify new routes to market and new customers,
- Manage project timelines, budgets, and resources efficiently to ensure timely delivery of marketing initiatives.
- Analyse market data and consumer insights to identify opportunities for growth and optimize ongoing campaigns.
- Coordinate and support show attendance.
- Collaborate across the team to create cohesive messaging and promotional materials.
- Oversee the creation of engaging presentations using Microsoft PowerPoint and detailed reports utilizing Microsoft Excel.
- Demonstrate strong leadership fostering a collaborative environment, and managing external vendors or agencies effectively.
- Excellent communication skills in English with the ability to craft compelling messages tailored to diverse audiences.
- Proven project management skills with experience coordinating multiple campaigns simultaneously.
- Strong analysis skills for interpreting market trends, campaign performance metrics, and customer feedback.
- Proficiency in Microsoft Office Suite, especially Excel for data analysis and PowerPoint for presentations.
- Knowledge of B2B (business\-to\-business) marketing strategies to target corporate clients effectively.
- Leadership qualities with the ability to motivate teams and manage cross\-functional collaborations.
- Solid understanding of IT systems relevant to digital marketing tools and platforms.
- Exceptional time management and organizational skills to prioritize tasks efficiently in a fast\-moving environment.
Pay: £28,291\.42\-£35,000\.00 per year
Benefits:
- Casual dress
- On\-site parking
- Certificate of Higher Education (preferred)
- Driving Licence (required)
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