Marketing Manager

Marketing Manager

Rengen Lettings

Reports to: Head of Lettings
Manages: Social Media Manager and Community Manager
Location: Bath / Bristol, with travel across the Rengen portfolio as required

Role Overview

Rengen Lettings is looking for a commercially minded and highly proactive Marketing Manager to lead the day\-to\-day marketing function across the business.

Reporting directly to the Head of Lettings, the Marketing Manager will be responsible for ensuring the Rengen brand is consistently presented, widely exposed and communicated with the right messaging across every customer touchpoint.

This is a hands\-on role. The successful candidate will be expected to drive activity, manage the marketing team and ensure that campaigns are actually delivered — from paid advertising and social media through to events, partnerships, property launches and on\-site activity.

The role will manage the Social Media Manager and Community Manager, setting clear priorities and ensuring all activity supports the wider letting strategy and commercial objectives of the business.

Key ResponsibilitiesBrand Management

• Act as the day\-to\-day custodian of the Rengen Lettings brand.


• Ensure all marketing activity reflects Rengen’s core brand, tone of voice and values.


• Maintain consistency across social media, digital advertising, websites, printed collateral, property signage, events and resident communications.


• Review and approve marketing materials before publication.


• Challenge content or campaigns that do not meet the expected standard.


• Ensure each Rengen property has a clear and consistent proposition while remaining aligned with the wider Rengen brand.

Marketing Strategy \& Delivery

• Work closely with the Head of Lettings to develop and deliver the annual marketing strategy.


• Translate letting targets into clear marketing campaigns and activity.


• Build property\-specific marketing plans around launches, peak letting periods and occupancy requirements.


• Identify opportunities to increase awareness and exposure of the Rengen brand.


• Ensure marketing activity remains responsive to occupancy, enquiry levels and wider market conditions.


• Take ownership of campaigns from concept through to execution and reporting.

Digital Advertising

• Oversee paid digital advertising across platforms including Google, Meta and other relevant channels.


• Work with external agencies where appropriate while retaining responsibility for performance.


• Ensure advertising budgets are focused on generating genuine enquiries and conversions.


• Regularly review campaign performance, cost per lead, enquiry quality and conversion.


• Adjust campaigns quickly where performance is below expectation.


• Develop targeted campaigns by city, property, customer type and letting period.

Social Media

• Manage and provide direction to the Social Media Manager.


• Set the overall social media strategy, content priorities and tone.


• Ensure a consistent flow of high\-quality, engaging content across relevant platforms.


• Ensure social media balances brand\-building content with direct commercial letting activity.


• Develop campaigns designed to increase reach, engagement, followers and enquiries.


• Monitor trends and competitor activity to ensure Rengen remains relevant and competitive.


• Ensure content is planned in advance through a clear marketing and content calendar.

Events \& Activations

• Develop and oversee events designed to increase awareness, enquiries and resident engagement.


• Coordinate property launch events, open days, viewing events, university activity, student fairs and local activations.


• Work with the Community Manager to build an active programme of resident events.


• Identify opportunities for Rengen to establish a stronger physical presence within its key cities.


• Develop partnerships with universities, local businesses, student societies, employers and other organisations where appropriate.

Community \& Resident Engagement

• Manage and provide direction to the Community Manager.


• Ensure each property has a structured programme of community and resident engagement.


• Use resident events and experiences to strengthen the Rengen brand and generate organic social media content.


• Encourage resident advocacy, referrals, testimonials and user\-generated content.


• Work with operational teams to ensure the customer experience supports the promises made through marketing.

Team Management

• Lead and manage the Social Media Manager and Community Manager.


• Set clear objectives, responsibilities and deadlines.


• Hold regular team meetings and ensure actions are followed through.


• Develop a high\-output, accountable marketing culture.


• Ensure the team is focused on activity that directly supports the wider business and letting objectives.


• Manage workload and resources across multiple developments and cities.

Property Marketing

• Ensure every Rengen development has appropriate and up\-to\-date marketing material.


• Coordinate photography, videography, CGI, floorplans, brochures and property content.


• Regularly review property listings and websites to ensure information is accurate and commercially effective.


• Work closely with the lettings team to identify barriers to conversion and develop marketing solutions.


• Support new property launches, rebrands and mobilisation of new developments.

Reporting \& Performance

The Marketing Manager will be expected to demonstrate the commercial impact of the marketing function.

Key reporting areas will include:

• Website traffic.


• Enquiry volumes.


• Cost per lead.


• Advertising spend.


• Social media reach and engagement.


• Lead source.


• Event attendance.


• Enquiry\-to\-viewing conversion.


• Viewing\-to\-booking conversion.


• Occupancy and booking performance by property.


• Campaign return on investment.

A concise marketing performance report will be provided to the Head of Lettings on a regular basis, highlighting performance, issues and proposed actions.

Working Relationships

The Marketing Manager will work closely with:

• Head of Lettings.


• Lettings Team.


• Property and Accommodation Managers.


• Social Media Manager.


• Community Manager.


• Senior Management.


• External creative, digital and advertising agencies.


• Universities, student organisations and local partners.

Candidate Profile

We are looking for someone who is creative but commercially focused.

The successful candidate should be comfortable moving between strategy and execution and should not be afraid to get directly involved when required.

They should have:

• Previous experience within a marketing management role.


• Experience managing a small marketing team.


• Strong understanding of digital marketing and paid advertising.


• Strong understanding of social media platforms and content strategy.


• Excellent attention to detail and a strong eye for branding and presentation.


• Experience managing multiple campaigns simultaneously.


• Confidence working with external agencies and suppliers.


• Strong organisational and project\-management skills.


• Ability to work in a fast\-paced and commercially driven environment.


• A willingness to challenge poor\-quality work and maintain high standards.


• Strong written and verbal communication skills.


• An analytical approach to marketing performance and ROI.

Experience within student accommodation, residential property, hospitality, hotels, build\-to\-rent or another consumer\-facing property business would be advantageous but is not essential.

What Success Looks Like

Success in this role will mean:

• More people know who Rengen Lettings is.


• Our properties receive greater exposure within their respective markets.


• Our brand is consistently presented to a high standard.


• Our messaging is clear, relevant and commercially effective.


• Marketing activity directly supports increased enquiries and bookings.


• Social media is active, engaging and recognisably Rengen.


• Events and partnerships create genuine awareness and leads.


• The marketing team is organised, accountable and consistently delivering.


• The Head of Lettings has clear visibility over what marketing activity is taking place and what return it is generating.

Ultimately, the Marketing Manager is responsible for ensuring that Rengen is seen, Rengen is remembered and Rengen’s properties are being actively marketed to the right people, with the right message, at the right time.

Pay: £42,000\.00\-£48,000\.00 per year

Benefits:

• Casual dress


• Company events


• Flexitime


• Free parking


• Private medical insurance

Experience:

• Marketing: 4 years (required)


• Property Marketing: 1 year (preferred)

Work Location: In person

This listing is from Indeed. View original listing ↗