Marketing Manager

Marketing Manager: Luxury Investment \& Retail

Location: London (30 St Mary Axe, Gherkin Building)

Salary: £55 \- £65,000 Depending on Experience

About Us

Hackstons is a London\-based luxury asset firm specialising in fine wine, rare whisky and alternative investments. We support private clients in building long‑term wealth through premium asset ownership, backed by education, secure storage and a curated retail experience.

The Role

We are seeking a commercially minded, highly driven Marketing Manager to lead day‑to‑day marketing activity across the business, with a primary focus on lead generation, customer acquisition and revenue growth for our whisky cask investment division.

This is a hands‑on, performance‑driven role for someone who thrives on campaign optimisation, funnel performance and measurable results. You will own marketing strategy and execution across paid advertising, CRM, lead nurturing and acquisition initiatives, working closely with senior leadership, external agencies and in‑house creative support.

Key Responsibilities

Lead Generation \& Performance Marketing (Core Focus)

· Own the lead generation strategy for the whisky cask investment division.

· Track and report on CPL, ROAS, conversion rates, lead quality and revenue attribution.

· Identify opportunities to improve acquisition performance, lead nurturing \& conversion

Content, Social \& PR

· Oversee content strategy, organic social media, PR activity and email content.

· Manage external agencies, freelancers and internal creative support.

CRM \& Lead Nurturing (HubSpot)

· Ensure accurate lead tracking, attribution and pipeline visibility.

· Produce regular CRM performance and conversion reports.

Reporting \& Commercial Performance

· Produce regular reports across all marketing channels.

· Analyse performance data and provide actionable insights.

Collaboration \& Leadership

· Work closely with Sales, Retail, eCommerce and Leadership teams.

· Lead and coordinate Marketing Executives, content support and external partners.

What We’re Looking For

· Minimum 5 years’ experience as a Marketing Manager (luxury, retail, eCommerce, investment or premium consumer sectors preferred).

· Strong understanding of lead generation and performance marketing.

· Experience managing paid campaigns across Meta, Google, LinkedIn, etc.

· Strong CRM experience, ideally with HubSpot.

· Commercially minded with strong understanding of ROI, attribution and conversion metrics.

· Confident managing agencies, creatives and internal stakeholders.

· Highly organised with ability to manage multiple projects.

We Offer

· Exposure to alternative investments and HNW clients

· Collaborative, ambitious environment

· Company pension, 21 Days Holiday \+ Bank Holidays

· Eligibility for our Cask Loyalty Programme (gifted casks at 3, 5 and 10 years)

· Staff discount in our Knightsbridge retail experience

Job Types: Full\-time, Permanent

Pay: £55,000\.00\-£65,000\.00 per year

Benefits:

• Company pension


• Employee discount


• Store discount

• Do you have experience working in the luxury sector?

• lead generation and performance marketing: 2 years (required)


• paid advertising campaign (Meta, Google, LinkedIn): 2 years (required)


• CRM management and customer acquisition funnel: 2 years (required)


• marketing management: 5 years (required)

• United Kingdom (required)

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