Marketing Manager – Demand Generation Strategist, Paid Media & SEO

Marketing Manager – Demand Generation Strategist, Paid Media \& SEO

We’re looking for an experienced Marketing Manager with strategic experience to join our growing creative agency. You’ll work with UK and international clients, leading marketing strategy, go\-to\-market planning, demand generation/ABM campaigns, paid media campaigns, SEO activity and holistic campaign delivery.

About the role

This role is ideal for someone who has worked in\-house within a marketing team, particularly in a tech, SaaS, or high\-growth business, and is looking to bring that experience into a creative agency environment.

You’ll be heading up strategical campaigns, helping shape marketing activity and priorities while working alongside our creative and leadership teams to bring ideas to life.

You’ll lead client strategy from idea to execution, shaping campaigns, guiding delivery with the agency team, managing performance activity, and helping clients understand performance and next steps.

We’re looking for someone who can deeply understand our clients’ businesses, identify the challenges and opportunities they face, and turn those insights into effective, results\-driven marketing strategies.

This is a collaborative role for someone who enjoys working with people, thinking commercially, and being involved in both the strategic and practical side of marketing.

What you’ll do

Client \& Account Leadership

• Manage relationships with a portfolio of UK and international clients


• Lead strategic marketing conversations with clients, helping shape campaign direction, priorities and activity plans


• Act as a trusted strategic partner, understanding client objectives, challenges, audiences and commercial goals


• Contribute ideas and strategic thinking that help clients improve performance, engagement and brand presence


• Prepare presentations, proposals, reports and strategic recommendations


• Identify opportunities to support clients more effectively as their needs evolve


• Help keep projects organised, on schedule and commercially aligned

Campaign \& Go\-to\-Market Strategy

• Develop streamlined Go\-to\-Market (GTM) strategies that turn business objectives into clear marketing plans and campaigns


• Lead holistic campaign management, bringing together strategy, creative, content, paid media, SEO and other marketing channels


• Develop integrated campaign strategies from initial insight and planning through to execution, optimisation and reporting


• Identify target audiences, market opportunities, messaging and channel strategies


• Work closely with creative and content teams to ensure campaigns are strategically aligned and deliver against objectives


• Use campaign performance and market insight to continually refine strategy and improve results

Paid Media Management

• Set up and manage paid media activity across client accounts


• Develop and execute paid media campaigns, with a particular focus on Google Ads and LinkedIn Ads


• Develop paid media strategies aligned to campaign objectives, audiences and budgets


• Manage media budgets effectively, monitoring spend, performance and return on investment


• Analyse campaign performance and make informed decisions about when to optimise, scale, reallocate budget or pivot


• Test audiences, messaging, creative, targeting and campaign approaches to continually improve performance


• Work with creative teams to develop and optimise paid media assets


• Produce clear performance reporting and translate data into actionable recommendations for clients

SEO \& Organic Growth

• Create, develop and manage SEO campaigns designed to improve visibility, traffic, engagement and qualified lead generation


• Conduct keyword, competitor, audience and search\-intent research


• Develop SEO strategies and campaigns aligned to wider marketing and business objectives


• Analyse organic search performance and identify opportunities for growth


• Work with content and creative teams to develop SEO\-led content and experiences


• Monitor rankings, traffic, conversions and other relevant performance metrics


• Use data and insight to continually optimise SEO activity and demonstrate commercial impact


• Stay up to date with changes in search, AI search and evolving search behaviour

We’re looking for

More than anything, we’re looking for someone who’s great with people and commercially minded.

Someone who can build trust quickly, lead conversations confidently, and become a genuine partner to clients. You should feel comfortable sitting in a room with key decision\-makers, asking the right questions, understanding challenges, presenting recommendations and helping move things forward.

You should also be comfortable getting into the detail, looking at campaign performance, analysing data, managing budgets and making decisions based on what the numbers are telling you.

We’re looking for someone who:

• Is genuinely excited by the fast\-moving world of B2B marketing


• Has a strong understanding of marketing strategy, campaigns and go\-to\-market planning


• Has practical experience managing paid media campaigns, particularly Google and LinkedIn


• Understands how to manage media budgets and make commercially informed optimisation decisions


• Has experience developing and running SEO campaigns


• Can analyse marketing performance and turn data into clear recommendations


• Understands how different marketing channels work together as part of a holistic campaign


• Builds strong relationships naturally


• Communicates clearly and confidently


• Knows how to manage conversations, expectations and priorities


• Is organised, proactive and calm under pressure


• Enjoys collaborating with both clients and internal teams


• Can spot opportunities and think commercially


• Is confident presenting strategic recommendations to senior stakeholders


• Brings energy, positivity and momentum to projects and relationships

Experience within a tech, SaaS, B2B or high\-growth business would be a big plus.

Benefits

• Additional leave


• Bereavement leave


• Casual dress


• Company events


• Company pension


• Cycle to work scheme


• Free flu jabs


• Free parking


• Health \& wellbeing programme


• On\-site parking


• Sick pay


• Work from home

Ability to commute/relocate

• Bramley RG26 5BH: reliably commute or plan to relocate before starting work (required)

Experience

• B2B marketing: 5 years (required)


• Paid media management: 2 years (preferred)


• Google Ads / Google Search: experience preferred


• LinkedIn Ads: experience preferred


• SEO: 2 years (preferred)


• Agency experience: preferred

What We Offer

• 21 days holiday, plus all bank holidays and the Christmas break, too.


• 1 day added holiday each year, for up to 5 years.


• Monthly hangouts from birthdays, team lunches and lightning talks.


• Annual socials to celebrate the year as a team, in summer and at Christmas.


• Hybrid work\-week with 3 days in our studio and 2 days from anywhere.


• Short Fridays where we celebrate a week of great work by finishing early.


• Plus the pension contribution, cycle\-to\-work scheme, a stocked kitchen and free parking.

If you’d like to join a progressive agency with great benefits and big ambitions apply today!

Pay: £40,000\.00\-£45,000\.00 per year

Benefits:

• Casual dress


• Company events


• Company pension


• Cycle to work scheme


• Free parking


• Health \& wellbeing programme


• On\-site parking


• Sick pay


• Work from home

Ability to commute/relocate:

• Bramley RG26 5BH: reliably commute or plan to relocate before starting work (required)

Experience:

• B2B marketing: 5 years (required)


• demand generation campaign management : 3 years (required)

Work Location: Hybrid remote in Bramley RG26 5BH

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