Marketing Manager - DataGear

Accountabilities:

• Own end-to-end demand generation initiatives across multiple channels including content marketing, email, paid media, webinars, and field events to drive qualified pipeline.


• Design, execute, and optimize integrated marketing campaigns from briefing through launch, performance tracking, and iteration.


• Develop and produce high-quality content including thought leadership, case studies, product messaging, and SEO-driven website copy.


• Leverage AI tools to accelerate content creation, audience segmentation, competitive research, and campaign performance analysis.


• Manage marketing analytics and reporting in Salesforce, tracking pipeline contribution, ROI, attribution, and channel effectiveness.


• Collaborate closely with sales and leadership to align messaging, improve conversion rates, and refine go-to-market strategy.


• Continuously test, iterate, and improve marketing performance through data-driven insights.

Requirements

• 5+ years of experience in B2B marketing, ideally within a SaaS or software environment.


• Proven track record of independently owning and executing full-funnel marketing campaigns with measurable business impact.


• Strong proficiency with AI tools (e.g., ChatGPT, Claude, or similar) applied directly to marketing workflows and execution.


• Data-driven mindset with strong analytical skills, including ability to build reports, segmentation models, or basic attribution frameworks.


• Hands-on experience working in lean, fast-paced environments with a strong “do-it-all” mentality.


• Experience with Salesforce CRM, including campaign tracking, reporting, and pipeline attribution (highly preferred).


• Familiarity with data infrastructure, data governance, or database-related software categories is a plus.


• Strong communication, writing, and storytelling skills across digital marketing formats.

• Fully remote work with flexible working arrangements.


• High ownership role with direct visibility to senior leadership and business impact.


• Fast decision-making environment with minimal bureaucracy.


• Opportunity to shape go-to-market strategy in a rapidly growing, AI-influenced data software category.


• Strong emphasis on experimentation, innovation, and modern AI-enabled workflows.


• Collaborative environment working closely with leadership and sales teams.


• Equal opportunity workplace committed to fair and inclusive hiring practices.

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