Marketing Manager

About the Brands

ADHD Certify and Autism Detect are private assessment and diagnostic\-support brands, helping individuals access fast, professional ADHD and Autism assessments online.

Role Overview

We're looking for a proactive, commercially\-minded Healthcare Marketing Manager to take full ownership of the growth, performance and day\-to\-day running of ADHD Certify and Autism Detect. This is a hybrid role spanning marketing, sales enablement, data analysis, project management and strategy it is not a narrow marketing\-execution position.

You will be the single point of accountability for these brands' performance. Historically, performance has held steady with founder involvement and dropped when that involvement stepped back this role exists to close that gap permanently. You're expected to spot problems before they surface, drive daily momentum without being chased, and bring new ideas proactively rather than waiting for direction.

Key Responsibilities

Strategy \& Growth

• Own the marketing and growth strategy for both brands


• Identify new channels, partnerships and growth opportunities ("blue sky thinking")


• Build and maintain a rolling 90\-day growth roadmap

• Oversee and advise paid, organic and content marketing across Meta, Google, SEO and email


• Oversee website performance, SEO health and conversion rate optimisation


• Oversee the content calendar and creative briefs, coordinating designers, freelancers and agencies

• Monitor and improve the lead\-to\-booking / enquiry\-to\-assessment funnel


• Chase up leads, partners and stalled processes to keep the pipeline moving


• Work with any clinical/assessment partners on booking flow and patient journey

• Track KPIs daily and weekly (leads, CAC, conversion rate, revenue, ROAS)


• Build and maintain simple, founder\-readable reporting dashboards


• Flag underperformance early and recommend corrective action, don't just report it

• Run daily check\-ins and keep tasks/deadlines visibly on track


• Manage brands' marketing output and project manage work


• Keep in touch daily with Head of Departments (internal)


• Maintain a single live task tracker so nothing falls through gaps

• Lead volume and cost\-per\-lead trending in the right direction month on month


• Enquiry\-to\-paid\-assessment conversion rate improving or stable


• Revenue growth against a rolling monthly target


• Drive marketing strategy and implementing new campaigns using the team


• Take control of the marketing execution and be proactive, not reactive.


• All round marketing knowledge to guide, advise and support the marketing team


• Marketing Director receives a clear, on\-time weekly report and is never chasing for updates

• 3\+ years in a marketing manager or growth role, ideally healthcare, D2C, or subscription/service businesses


• Comfortable owning both strategy and hands\-on execution this is not just delegation alone.


• Strong with data: Google Analytics, ad platform dashboards, spreadsheets


• Excellent project management and organisational skills


• Proactive and self\-directed, comfortable working with Directors and stakeholders


• Healthcare or regulated\-industry marketing experience is a strong plus

• Social media marketing: 4 years (Preferred)

• English (Required)

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