Marketing Manager
Job Description
Job Requisition ID: 50502
Job Closing Date: 24 SEPTEMBER 2026
London, GBR, W1A 1AA
JOB DETAILS
---------------
JOB BAND: D
CONTRACT TYPE: Fixed\-term Contract \- Full Time / Attachement \- Full Time (12 months)
DEPARTMENT: Licence Fee Unit
LOCATION: London Broadcasting House (Hybrid with a minimum of 2 days in London offices)
PROPOSED SALARY RANGE: £49,200 \- 60,000 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.
We're happy to discuss flexible working. If you'd like to, please indicate your preference in the application – though there's no obligation to do so now. Flexible working will be part of the discussion at offer stage.
PURPOSE OF THE ROLE
-----------------------
An excellent opportunity to join one of Europe’s biggest CRM programmes. And to help fund a BBC for everyone. As a Marketing Manager in the Licence Fee Unit, you’ll play a key role in creating campaigns that drive revenue across a wide range of marketing platforms. We are an award\-winning team working with market leading agencies in campaign management and media activation. And you’ll be part of the BBC’s wider marketing community, with opportunities for growth.
WHY JOIN THE TEAM
The Licence Fee Unit (LFU) is the key funding source for the BBC. We are a small team working to an outsourced model. You’ll be working with a large full\-service agency, a best in breed media buyer and smaller specialist agencies. The LFU is a highly collaborative and nurturing team. We encourage Enterprise working across the BBC. We constantly look to innovate to drive revenue and cut costs. The role therefore offers many opportunities for growth.
YOUR KEY RESPONSIBILITIES AND IMPACT:
- Oversee campaigns working with our outsourced suppliers. Selecting creative routes and influencing final selection by respective Head of Marketing for major briefs.
- Review all media plans working with our outsourced Media planning and buying agency.
- Ensure best overall ROI for your campaigns, based on campaign analysis.
- Employ Enterprise working within the LFU and across BBC divisions and our suppliers. Ensuring all activity is supportable operationally, legally and meets policy expectations, including BBC Editorial Guidelines.
- Contribute to the Strategic Planning process by understanding business priorities. Using appropriate campaign insight, post campaign analytics and data analysis.
------------------------------
ESSENTIAL CRITERIA:
- Experience at a senior level developing new and effective marketing strategies – likely to have been gained in a large organisation with regulatory oversight.
- Experience delivering complex marketing campaigns across multiple channels;including direct, digital, social and influencer media output.
- Experience working with outsourced teams and Enterprise working within an organisation. Able to work as part of a team with good interpersonal skills, embrace change and manage critical stakeholder relationships.
- Self\-reliant, resilient and proactive. Able to manage a complex matrix environment with shared responsibilities across the BBC. Able to present to Senior stakeholders to achieve buy\-in.
- DESIRABLE:
- Experience translating audience insights and analytics into a marketing plan, and effective campaign briefs.
- Evidence of direct marketing experience including \- Direct Mail, Email and SMS.
- Evidence of digital marketing experience including \- Paid and Owned media across Display, Search, Social, ECRM, and Influencer. Including but not limited to TV, Radio, Digital and Podcasts.
- Good negotiation, influencing and presentation skills.
Disclaimer
--------------
This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.
Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.
Before your start date, you may need to disclose any unspent convictions or police charges, in line with our Recruitment policy. This allows us to discuss any support you may need and assess any risks. Failure to disclose may result in the withdrawal of your offer.
For any general queries, please contact: bbchr@bbc.co.uk
We are unable to accept applications via CV and only applications made online will be considered. Please click on the APPLY NOW button to proceed with your application.
Redeployment
----------------
The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.
This listing is from Indeed. View original listing ↗