Marketing Manager
AURA GROUP
Marketing Manager
Reports to: Director
Based: Kings Lodge (Camberley), with travel to Stratton Court (Cirencester) or head office once a week.
Works closely with: Home Managers at both homes, our web designer, our AdWords and Google Business consultant, and the wider Aura and Illuma teams
Salary: £45,000 (with £4,000 annual bonus, target related)
Hours: Full time
About Aura Group
Aura Care Living is a premium, family\-owned care home group operating Stratton Court in Cirencester and Kings Lodge in Camberley. We are growing, with ambitious plans for further homes over the coming years, and we hold ourselves to a high standard on both the quality of care we deliver and the way we present that quality to the families who trust us with it. This role also supports Illuma Care Consulting, our sister company advising care operators on CQC compliance and turnaround.
The Role
We are looking for a hands\-on Marketing Manager to own the day to day marketing activity that drives enquiries, occupancy and brand reputation across both homes. This is a broad, practical role. You will be writing copy one day, photographing a resident event the next, and editing that footage into a LinkedIn post the day after. You will work directly with the Director, our two Home Managers, our web designer and our digital marketing consultant to keep campaigns, content and reputation moving in step with the business.
Key Responsibilities
*Content, photography and design*
- Photography: capture residents' events, homes, staff and open days on your own camera, ready for use across social, print and the website.
- Photo and video editing: turn that raw footage into polished, on\-brand content for social media, the website and press.
- Canva design: create artwork for mailshots, email campaigns, brochures, posters and social graphics, keeping a consistent premium look across both homes.
- Plan and send email campaigns to existing customers and enquirers via our CRM systems, including seasonal offers and re\-engagement sends.
- Set up and maintain automated email journeys, such as welcome emails to new families and post\-stay review requests.
- Keep website offers, pricing and campaign landing pages current, briefing our web designer on changes.
- Plan and execute organic social media campaigns for both homes.
- Own and grow LinkedIn for Aura Care Living, including regular posting and profiles for key staff, and support LinkedIn activity for Illuma Care Consulting.
- Coordinate award submissions for both homes and for Illuma Care Consulting, gathering case material from Home Managers and the team.
- Keep press coverage and staff profiles up to date on the website, and support the Director's PR strategy for both businesses.
- Drive the review score improvement plan for both homes, working with Home Managers on the ground and our Google Business consultant on strategy.
- Build and run the seasonal events calendar, including open days at both homes, working closely with the two Home Managers.
Essential
- Marketing experience in a hands\-on, generalist role, ideally in care, hospitality or another premium, service\-led sector.
- Confident photographer with your own camera, comfortable shooting people, events and spaces on location.
- Practical skill in photo and video editing for social and web use.
- Strong working knowledge of Canva for producing marketing artwork and mailshots.
- Experience planning and running organic social media campaigns, including LinkedIn.
- Confident, clear writer, comfortable with press releases, award submissions and campaign copy.
- Organised and self\-directed, able to own a wide remit and prioritise without close supervision.
- Experience with CRM or marketing automation platforms such as GoHighLevel, Coolcare or Zendesk.
- Experience with PR or event planning in a regulated sector such as care or healthcare.
- A full driving licence, given regular travel between Cirencester and Camberley.
Work Location: In person
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