Marketing Manager
About the Role
We are seeking an experienced, commercially focused Marketing Manager to lead and develop marketing
activities within the logistics, road freight, transportation and vehicle services sector. The successful candidate will
develop and implement marketing strategies designed to strengthen market presence, generate new business
opportunities, increase customer engagement and support continued growth.
Key Responsibilities
- Develop and implement comprehensive marketing strategies aligned with commercial objectives.
- Prepare annual and quarterly marketing plans, campaigns and performance targets.
- Conduct market research and competitor analysis to identify trends and new business opportunities.
- Identify and target B2B customers requiring freight, logistics, transportation or related services.
- Develop lead\-generation, customer\-acquisition and customer\-retention campaigns.
- Plan and manage digital marketing, website content, social media and online advertising.
- Develop brand identity and prepare professional marketing materials, presentations and promotional content.
- Promote freight, logistics, fleet and relevant vehicle services to appropriate commercial markets.
- Coordinate with operational teams so campaigns accurately reflect available services and capacity.
- Manage external marketing agencies, designers and digital service providers where required.
- Establish and monitor KPIs including enquiries, qualified leads, conversion rates and customer acquisition.
- Monitor marketing expenditure, CRM data and return on marketing investment.
- Prepare regular marketing performance and market\-intelligence reports for senior management.
A bachelor's degree or equivalent in Marketing, Business, Business Administration, Management,
Communications, Public Relations, Digital Marketing, Commerce or a related discipline; or relevant professional
qualifications and demonstrable professional experience in marketing, business development or a closely related
field.
Essential Experience
- Relevant experience in marketing, business development or commercial communications.
- Experience developing and implementing marketing campaigns and B2B customer\-acquisition activity.
- Good knowledge of market research, competitor analysis and digital marketing.
- Strong written and verbal communication, organisational and project\-management skills.
- Commercial awareness and ability to analyse marketing data and campaign performance.
- Experience in logistics, freight, haulage, transportation, fleet management, vehicle rental or another B2B service
- Understanding of the UK logistics and road freight market and corporate customer acquisition.
- Experience with CRM systems, website management, digital advertising and marketing analytics.
- Strong professional, analytical and organisational capability relevant to the role.
- Excellent communication, attention to detail and ability to manage competing priorities.
- Ability to work independently and collaboratively with management, operational teams and external stakeholders.
- Increase brand awareness, market visibility and qualified commercial leads.
- Acquire new B2B customers and increase customer retention and repeat business.
- Improve digital presence, fleet/service utilisation and UK/European commercial opportunities.
- Establish measurable and effective marketing processes supporting long\-term growth.
Applicants should submit an up\-to\-date CV demonstrating relevant qualifications, professional experience and
suitability for the position. Shortlisted candidates may be required to demonstrate role\-specific knowledge and
competence during the selection process.
Pay: £28,291\.79\-£39,900\.00 per year
Benefits:
- Free parking
- On\-site parking
- UK visa sponsorship
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