Marketing Executive

Role Purpose

Salt Town Contractors are expanding their Cheshire office and seeking a creative, driven Marketing Executive (or recent graduate) to support digital, social and offline marketing activity across all channels. The role involves producing daily content, managing campaigns, writing blogs, designing graphics, and supporting the growth of one of the UK’s fastest‑developing roofing contractors.

This position suits someone with strong creative ability, excellent writing skills, and hands‑on digital marketing experience.

Key Responsibilities

Daily Social Media Management

• Create, schedule and publish daily content across Instagram, Facebook and LinkedIn.


• Design graphics using Canva and other creative tools.


• Produce short‑form videos, reels and promotional content.


• Coordinate social messaging with the sales team.


• Monitor engagement and respond to comments and messages.


• Publish, monitor and respond to editorial, creative or video content via website and social/video platforms.

• Write weekly blogs covering roofing trends, new technologies, case studies and industry insights.


• Produce long‑form SEO content including guides, FAQs and educational articles.


• Ensure all written content aligns with brand tone and supports lead generation.

• Manage and optimise Google Ads PPC campaigns.


• Build and send email campaigns via Mailchimp.


• Update and maintain WordPress website content.


• Use keyword research tools to support SEO and campaign planning.


• Run email campaigns and PPC campaigns in line with marketing strategy.

• Produce print media such as brochures, flyers and event banners.


• Create branded assets for digital and offline campaigns.


• Ensure all creative output meets STC brand guidelines.

• Conduct industry research into roofing and construction trends, new technologies and regulations.


• Utilise research and insight to propose campaign ideas for director sign‑off.


• Monitor competitor activity and market developments.

• Support organisation of webinars, trade events and sponsorship activities (such as raft race and charity sponsorships).


• Liaise with affiliates and partners to promote joint marketing activity.

• Maintain accurate customer data within CRM systems.


• Provide monthly marketing performance reports and presentations to management.


• Track KPIs across social media, PPC, email and website activity.

• Degree in Marketing, Digital Media, Communications or similar (or 1–2 years’ experience).


• Strong experience with Instagram, Facebook and LinkedIn content creation.


• Skilled in Canva, Content Studio, Mailchimp and WordPress.


• Understanding of Google Ads PPC.


• Strong writing ability for blogs, articles and social content.


• Graphic design ability for social media and print.


• Full UK driving licence.


• Professional manner and strong written English.

Benefits:

• Casual dress


• Company events


• Company pension


• Free parking


• On\-site parking


• Sick pay

This listing is from Indeed. View original listing ↗