Marketing Executive- Urban & Heritage Pubs
JOB DESCRIPTION
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As a Marketing Executive, you’ll play an important role in bringing these unique stories and experiences to life. Supporting the team to drive profitable sales growth and increase market share, you’ll identify opportunities and deliver marketing initiatives aligned to the brand proposition, vision and commercial objectives. Working closely with the Marketing Manager, you’ll help shape, deliver and evaluate short and medium\-term marketing plans designed to create compelling guest experiences, drive customer acquisition, encourage repeat visits and increase spend per head across the Urban \& Heritage estate.This is a hybrid role, primarily based in our Maple Leaf, Covent Garden office in London, with regular travel to our Burton office approximately once a week, alongside visits to pubs across the estate as required.
Urban \& Heritage pubs are full of character, history and individuality, ranging from vibrant city\-centre destinations to charming community and heritage venues. Each pub has its own story and personality, bringing people together for every occasion. Contemporary yet authentic, our pubs combine exceptional quality, warm hospitality and attention to detail to create memorable experiences for every guest.
Additional Information
We’re all about rewarding our team’s hard work, that’s why…
You’ll receive a competitive salary, pension contribution as well as:* The chance to further your career across our well\-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
- Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
- Free employee assistance program – mental health, well\-being, financial, and legal support because you matter!
- Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.
- Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
- Wagestream – access your wage before payday for when life happens.
- Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…
- To work alongside the internal digital marketing team to deliver the brand’s digital activation including working on brand social media and email activity
- To work alongside internal and external colleagues such as marketing \& print agencies / food development / purchasing / drinks category teams – managing a range of projects effectively to ensure key activity is executed to plan and on time
- Know the competition, with regular reviews and visits to competitors’ sites, reporting back on learnings and any actions to be taken
- Stretch to assist other brands within the Division as part of the teams flexible working to ensure key priorities are met when required
- Manage brand administration including budgeting, purchase orders \& stock management
- Key liaison with our Guests Services team for the brand queries and enquiries from Guests
- High level of passion for the Hospitality industry, commercially aware and able to integrate company agenda into thinking
- Good communication and presenting skills with the ability to engage the business
- Forward thinking with strong planning \& process skills
- Analytical ability to identify key issues and opportunities
- Project management skills
- Attention to detail and ability to work at high volume
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