Marketing Executive

About SnapTrip \-

SnapTrip is an AI\-powered travel platform on a mission to make every trip smarter, more personal, and effortlessly planned. We're early\-stage, backed by a Local Enterprise Office DLR Feasibility Grant, and part of the Slowey MVB Tech Accelerator. We're not building another travel aggregator — we're building the travel co\-pilot people actually want. Now we need the right person to make the world aware of it.

The Role \-

You'll be our first dedicated marketing hire — which means you'll have the keys to the brand and the freedom to shape it. This isn't a "execute someone else's playbook" role. This is a "write the playbook, then execute it" role. You'll work directly with the founder and be at the heart of every growth conversation.

Brand \& content \-

• Own SnapTrip's brand voice, visual identity, and tone of voice across all channels


• Create compelling content — blog posts, social copy, newsletters, landing pages — that actually converts


• Build a consistent content calendar and ensure the brand shows up well everywhere we exist online


• Produce or oversee short\-form video, reels, and travel content for social platforms

Growth \& performance \-

• Plan, run, and optimise digital marketing campaigns across Google, Meta, TikTok, and email


• Lead SEO strategy and execution — keyword research, on\-page optimisation, and link building


• Own our analytics dashboards — track CAC, retention, and engagement; report insights directly to the founder


• Run A/B tests on messaging, landing pages, and ad creatives to continuously improve performance

Community \& partnerships \-

• Identify and activate partnerships with travel creators, influencers, and micro\-communities


• Build and grow our online community — engage users, collect feedback, and turn early adopters into advocates


• Support the launch and localisation of SnapTrip's country guides and destination content


• Manage PR touchpoints, press releases, and media outreach as we grow our public profile

Strategy \& product marketing \-

• Develop go\-to\-market strategy for new features and destination launches


• Define target personas, refine our positioning, and sharpen our competitive messaging


• Collaborate with the founder on pitch decks, investor\-facing materials, and growth narratives


• Bring proactive ideas to the table — we want someone who sees opportunity and acts on it

What we're looking for \-

• 3–5 years in marketing, growth, or brand — ideally in a startup or digital\-first environment


• Hands\-on with social, SEO, email, paid ads, and content — not just managing agencies


• Comfortable with Canva, Google Analytics, Meta Ads Manager, Mailchimp / Klaviyo, and similar


• Self\-starter. Comfortable with ambiguity. Ownership\-oriented. Moves fast without breaking trust

Bonus points if you...

• Have a genuine love for travel — you get the audience because you are the audience


• Are curious about AI tools and how they can supercharge a lean marketing operation


• Have grown a personal brand, blog, or community of your own


• Have worked at an early\-stage startup before and know what "wearing multiple hats" actually means

Pay: From €6,000\.00 per year

Benefits:

• Flexitime


• Food allowance


• Profit sharing


• Work from home

Work Location: Hybrid remote in Dublin, County Dublin

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