Marketing Executive

We're a founder\-led pet supplement brand growing fast across Amazon, Shopify and TikTok Shop. Every product is made and shipped from our premesis in Morden, Surrey and all creative is made in house.

We're looking for a Creative Strategist to own what our ads say and how they look. This is not a support role. You'll be concepting, briefing and shipping creative that goes live on real budget, then reading the results and deciding what to try next.

You'll work alongside our Marketing Executive, who leads email and organic social, and directly with the founder, who manages ad spend and brand direction. Your focus is the creative itself: the angles, the hooks, the scripts, the assets, and the testing rhythm behind them.

It suits someone who has already run Meta ads for a small brand, has formed real opinions about what works, and wants a place where those opinions get tested quickly rather than sitting in a deck.

What you'll do

• Concept and build Meta ad creative end to end: angle, concept, visual, hook, script


• Run a structured weekly testing cycle and report clearly on what won, what lost, and what you're changing


• Produce static and video assets in ChatGPT, Canva and CapCut, working from UGC, product footage and customer reviews


• Turn customer language, reviews and queries into creative angles


• Brief and manage UGC creators, and support our TikTok Shop affiliate programme


• Support email and SMS creative in Klaviyo as the programme grows

Essential:

• Hands on experience building and running Meta ad creative, ideally for a DTC or small business


• A genuine point of view on creative strategy: why an ad works, not just that it did


• Confident in ChatGPT, Canva and CapCut, able to produce finished assets yourself without waiting on a designer


• Strong written English and a good ear for how real customers talk


• A serious work ethic. We move quickly, ship weekly, and expect you to run your own diary

• TikTok Shop affiliate or UGC creator management


• Klaviyo or another email platform


• Experience inside a small or founder\-led business, where you did the work as well as planned it


• Comfortable appearing on camera occasionally for TikTok and UGC. Helpful, not required


• A bonus if you love Dogs!

We want someone with strong opinions who holds them loosely. You'll be trusted to run with your own ideas, and you'll also be asked to change your mind when the data or the customer says otherwise. The best person for this role has done enough to be confident and stayed curious enough to keep learning.

We're honest and direct with each other, we say when something isn't working, and we'd rather fix it early than protect anyone's ego.

Your first 90 days

• Month 1: understand the product, the customer and the account. Ship your first creative tests.


• Month 2: run 350 new creative tests a week with clear reporting.


• Month 3: own the creative testing calendar and hit CPA or ROAS targets.

• Real budget and real ownership from early on


• Direct access to the founder and to the decisions behind the numbers


• A brand growing quickly across three channels and expanding into the US


• The chance to shape a marketing team as it builds

Experience:

• Social Media / Meta Ads: 1 year (preferred)

• United Kingdom (required)

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