Marketing & Ecommerce Growth Manager
Iron \& Fire Coffee Roasters is an award\-winning speciality coffee roastery based in Shropshire. We are a fast\-growing business with a strong brand, loyal customer base and collaborative team.
We are seeking a highly motivated and strategic Marketing \& Ecommerce Growth Manager to lead our digital marketing initiatives and drive business expansion. The successful candidate will be responsible for developing and executing comprehensive marketing strategies, managing ecommerce platforms, and analysing performance metrics to optimise growth. This role offers an exciting opportunity for a dynamic professional with a passion for digital marketing, management, and ecommerce optimisation to make a significant impact within our organisation.
Key responsibilities
- Develop and implement innovative marketing strategies to increase brand visibility and ecommerce sales across multiple channels.
- Manage and optimise digital advertising campaigns using Google Ads, analysing performance data to maximise ROI.
- Oversee social media management, creating engaging content and managing community interactions to enhance brand engagement.
- Utilise SEO best practices to improve website ranking and organic traffic through keyword optimisation and content strategy.
- Maintain and update the organisation’s website using WordPress, ensuring content is current, relevant, and optimised for search engines.
- Coordinate email marketing campaigns, segmenting audiences and analysing results to improve engagement rates.
- Create compelling copy for various marketing materials, including blogs, newsletters, advertisements, and social media posts.
- Analyse website traffic and user behaviour using Google Analytics to identify opportunities for optimisation.
- Lead projects related to ecommerce platform enhancements, product launches, and promotional activities.
- Collaborate with cross\-functional teams and suppliers to ensure cohesive campaign execution.
- Manage multiple projects simultaneously while adhering to deadlines through effective time management and organisational skills.
- Proven experience within digital marketing or ecommerce environments.
- Strong knowledge of SEO techniques, Google Ads campaigns, Google Analytics, and email marketing tools.
- Proficiency in WordPress along with creative and IT systems relevant to marketing operations.
- Confident in the use and application of ai tools
- Demonstrated ability in social media management across platforms such as Facebook, Instagram, LinkedIn, etc.
- Excellent analysis skills with the ability to interpret data insights into actionable strategies.
- Strong copywriting skills with experience creating engaging content tailored for B2B audiences.
- Management qualities with experience managing projects effectively.
- Exceptional communication skills in English with the ability to present ideas clearly and persuasively.
- Organisational skills that enable efficient handling of multiple priorities.
What we offer
- A varied and meaningful hands\-on marketing role within a growing independent coffee business.
- The opportunity to have a real impact on ecommerce, subscriptions, wholesale and customer growth.
- A friendly, small\-team working environment.
- The chance to work across a broad range of marketing channels and projects.
- Scope to bring ideas, improve processes and help shape our marketing direction.
- Plenty of coffee!
Please send your CV along with a short covering note explaining why you are interested in the role and what relevant marketing or ecommerce experience you would bring to Iron \& Fire Coffee Roasters.
Job Types: Full\-time, Permanent
Pay: £32,000\.00\-£36,000\.00 per year
Benefits:
- Casual dress
- Company pension
- Employee discount
- Flexible schedule
- Free parking
- On\-site parking
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