Commercial Insurer Advisor

About Us

1st Choice Insurance is one of the UK’s fastest‑growing Commercial Insurance Brokers, proudly supporting thousands of businesses nationwide from our Shrewsbury HQ. We’re known for our people‑first culture, our commitment to exceptional service, and our ambition to keep growing.

As part of the Seventeen Group — controlling over £400m in premiums — we offer the stability of a major UK insurance group with the feel of a supportive, close‑knit team. With excellent benefits, structured development pathways, and a thriving industry behind us, this is a place where you can build a long‑term, rewarding career.

We’re now expanding our New Business team and looking for personable, driven sales professionals who want more than “just a job”. If you’re ambitious, motivated, and ready to grow, we’d love to meet you.

Why Join Us

• A genuinely supportive, people‑focused culture where your development matters.


• Industry‑recognised qualifications and a clear progression route.


• A warm, collaborative team with regular social events and a positive atmosphere.


• Flexible benefits, private medical, income protection, and wellbeing support.


• The chance to build a career in one of the UK’s most resilient, stable industries.

• Build rapport and develop strong relationships with prospective clients over the phone.


• Work through a warm pipeline using our CRM to meet activity and sales KPIs.


• Understand each client’s business needs and recommend the right insurance solutions.


• Explain policy features and benefits clearly and confidently.


• Identify opportunities to cross‑sell or upsell additional cover where appropriate.


• Maintain accurate records and ensure full FCA compliance.

• A natural ability to build rapport and communicate with confidence.


• Strong objection‑handling skills and a positive, resilient attitude.


• A proactive, target‑driven mindset with the ability to self‑manage.


• High attention to detail when processing client information.


• A collaborative, honest, and ethical approach to sales.


• A willingness to learn, take feedback, and embrace change.

Perks \& Benefits

• 38 days holiday (including bank holidays).


• Uncapped commission potential.


• Private medical insurance, income protection, and death in service.


• Excellent employer pension scheme.


• Access to a 24/7 GP, financial advisor, and counsellor via our wellbeing app.


• 50% discount on mortgage fees and selected financial services.


• Company‑wide annual events — from sports days to Christmas parties.


• Hybrid working options available after probation.

You’ll report directly to the New Business Team Leader, with monthly 1‑1s to support your growth and performance. Our dedicated Training \& Compliance Team will guide you through a comprehensive six‑week induction, followed by ongoing development sessions to help you excel.

Ready for a New Challenge

If you’re motivated, personable, and excited about building a rewarding career in a thriving sector, make us your 1st Choice for your next move.

Pay: From £30,000\.00 per year

Benefits:

• Additional leave


• Company events


• Company pension


• Employee discount


• Free parking


• Life insurance


• On\-site parking


• Private medical insurance


• Work from home

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