Marketing Communications and Campaigns Manager

About the Role
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Are you a creative communicator with a passion for campaigns that make an impact? We're looking for a Marketing Communications and Campaigns Manager to join our marketing team at Würth.

In this varied and hands\-on role, you'll shape how we communicate — both inside the business and out. From optimising our internal communication platforms and crafting compelling copy, to designing multi\-channel campaigns for our largest customers and bringing memorable events to life, no two days will be the same.

What You'll Be Doing
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Internal Communications \& Copywriting

• Continuously improve our internal communication platforms (intranet and company internet), making them more efficient and user\-friendly


• Write and edit engaging content for a range of audiences, in close coordination with stakeholders


• Identify the right content, channels, and target audiences — and prepare content for distribution


• Introduce new technologies and tools that enhance how we communicate


• Regularly analyse and evaluate channel effectiveness to keep improving

• Develop, co\-design, and execute marketing campaigns for large customers (Key Accounts) across all Divisions, aligned to divisional segments and application focuses


• Contribute to the corporate marketing plan — from goal setting and concept creation to measures, synergies, and KPI follow\-up


• Collaborate closely with Divisions, E\-Business, Sales (including KAM), and Media Design


• Support the marketing management team on image campaigns, sponsorship engagements, and branding initiatives


• Build and maintain our LinkedIn presence, creating content that resonates with key accounts and large customers

• Plan and deliver events end\-to\-end with stakeholders — from "Save the Date" to the photo gallery


• Define project plans, timelines, responsibilities, and KPIs to measure success


• Coordinate internal promotion with the MD office and external promotion with DMMs, Sales, and the Trade Store team


• Track budgets throughout the planning process and keep events on target


• Monitor event trends (technology, sustainability, participant management) and bring innovative ideas to the table


• Run post\-event evaluations to capture learnings and improve future events

• Proven experience in marketing communications, campaign management, or a similar role


• Excellent copywriting and editing skills, with the ability to adapt tone for different audiences and channels


• Experience planning and executing multi\-channel campaigns, ideally in a B2B environment


• Strong project management skills — comfortable juggling timelines, budgets, and multiple stakeholders


• Confidence working cross\-functionally with sales, divisional, and creative teams


• A data\-driven mindset: you measure what works, learn, and optimise


• Experience with event planning and execution is a strong advantage


• Familiarity with LinkedIn content creation and B2B social media marketing

• A varied role with real ownership across internal comms, campaigns, and events


• Close collaboration with teams across the whole business


• The opportunity to shape marketing for some of our most important customer relationships


• 23 days holiday increasing to 28 days per annum with length of service


• Auto enrollment Pension scheme


• Health cash plan

Company Overview

Please visit https://wurth.co.uk for more information

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