Marketing and Communications officer

Details
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Reference number

479049

Salary

£37,260 \- £40,894
GPA is also committed to recognising and rewarding where our staff hold the “Gold Standard’ accreditation relevant to their Specialism and offer a £5000 non\-pensionable allowance to staff who have achieved this.
A Civil Service Pension with an employer contribution of 28\.97%
GBP

Job grade

Higher Executive Officer
GPA HEO National### Contract type

Fixed term

Loan

Secondment### Length of employment

Fixed Term \- 12 months### Business area

GPA \- Chief Operating Office \- Communications and Marketing### Type of role

Communications / Marketing### Working pattern

Full\-time### Number of jobs available

1
Contents
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• Location


• About the job


• Benefits


• Things you need to know


• Apply and further information

Location
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Birmingham, Bristol, Cardiff, Leeds, Manchester, Nottingham, SwindonAbout the job
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Job summary

The Government Property Agency is the largest property holder in government, with more than £2\.1 billion in property assets and over 55% of the government’s office estate.

We are transforming the way the Civil Service works by creating great places to work, leading the largest commercial office programme in the UK, working towards halving carbon emissions from government offices, and achieving greater value for taxpayers. And we are looking for innovative, solutions\-focused people to join our team.

Representing the best covenant in the UK – His Majesty’s Government – we are leading significant transformational programmes such as the Government Hubs Programme, Whitehall Campus Programme and Net Zero Programme. We are also delivering cost\-effective property services such as asset management, lifecycle replacement and workplace services.

Innovation and progress underpin our behaviours. We foster a culture of lifelong learning, where curiosity and self\-improvement are encouraged. Our four core values are at the heart of everything we do. They shape our culture and guide how we work, lead and grow together:

• Striving for excellence\- We always aim to deliver great results


• Empowering through respect\- We insist on fair treatment for all, always


• Acting with integrity\- We consistently do the right thing


• Succeeding together\- We rely on each other to achieve success

The GPA is committed to representing the communities we serve by making Diversity, Equality and Inclusion part of everything we do.

To ensure that we are always recruiting and retaining a diverse mix of talent, we are particularly inviting applications from candidates who are disabled, ethnically or gender diverse, and people who identify as being part of the LGBTQ\+ community.

Join our dynamic and diverse team that leads with purpose, improving sustainability, nurturing social value, driving inclusivity and flexibility, and kickstarting economic growth.

We are driven by purpose, and you can be part of it too: where you make a meaningful impact; where you influence; where your voice really matters; where you help to shape our future direction.

Job description

This is an exciting opportunity to join the Marketing and Communications team at the Government Property Agency. The team is at the heart of ensuring that the GPA is recognised as a public sector property holding company creating great places to work for civil servants.

Working across the team to support delivery of projects and requests. The main responsibility of this post holder is to develop content for use across a range of internal communications platforms including intranet, newsletters, and internal digital channels, always ensuring the content is impactful, high\-quality and consistent with the GPA’s brand. The holder will have a good understanding of video editing, preferably using Adobe products, and be able to work with the other similar role holder in the team on evaluation, data gathering and metrics.

They will need to be an excellent digital communicator with strong content creation skills and the ability to proactively support the management of the GPA’s platforms. You will need technical expertise and a good understanding of a range of communications methods and channels will be essential in this role.

The team meets face to face once a month at different GPA locations and regular attendance at your local office is expected. There may also be other ad hoc other travel required.

Key Responsibilities

• Creatively communicate the GPAs story to key audiences, raising our profile.


• Day\-to\-day support of internal communications channels \- digital newsletters and email bulletins, the GPA intranet – producing and agreeing content plans and delivering content.


• Shared duties with other similar role holder on metrics, video production and dashboards.


• Gather metrics and evaluation from channels and strategically use keywords and hashtags successfully to drive people to our digital content.


• Produce and support high\-quality, audience\-focussed content for key GPA announcements for internal audience and low/no cost campaigns \- making use of creative content, partnerships and existing/emerging digital channels.


• Produce engaging video content.


• Support for internal events including event admin and live event support.


• Support to drive engagement with channels.

Person specification

• Able to demonstrate expertise and experience of creating engaging digital content and devising and delivering creative communications activity against measured objectives, outputs and outcomes; including experience of using social media analytic tools.


• Having ability to deliver communications to a diverse range of audiences and stakeholders across an organisation's remit, based on thorough understanding and insight for each audience group.


• Experience in video production or graphic design would be beneficial or ability to commission and lead.


• Have knowledge across all communication disciplines.


• Experience of helping to support events.


• Comfortable working to deadlines, prioritising multiple tasks and working as a team and in partnership with other team members and stakeholders.


• High quality design and written skills to create engaging digital content and impactful written content including blogs, case\-studies, news articles and marketing content.


• Ability and willingness to travel to monthly face to face team meetings and other events when required.

Experience \& Technical Skills

Essential:

• Able to demonstrate expertise and experience of creating engaging digital content and devising and delivering creative communications activity.


• Good at storytelling \- high quality written content.


• Expertise in video editing, preferably using Adobe products.


• Familiar with content management systems, such as WordPress.


• Experience supporting a fast\-paced communications team.

Desirable:

• Familiar with relevant social media platforms, such as Viva Engage and LinkedIn.


• Experience in helping to support events.

Qualifications and Accreditations

Essential:

• You are expected to be proficient in each of the Government Communication Service (GCS) core competencies to HEO level.

Desirable:

• Membership of a professional marketing or communications body and/or professional marketing qualification is desirable.


• Qualification in a communications discipline.

Behaviours

We'll assess you against these behaviours during the selection process:

• Working Together


• Communicating and Influencing


• Delivering at Pace

Technical skills

We'll assess you against these technical skills during the selection process:

• Customer Perspective


• Commercial Acumen


• Property Market Knowledge


• Innovation

Benefits
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Alongside your salary of £37,260, Government Property Agency contributes £10,794 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides .* Learning and development tailored to your role

• An environment with flexible working options


• A culture encouraging inclusion and diversity


• A Civil Service pension with an employer contribution of 28\.97%

Things you need to know
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Artificial intelligence

Artificial intelligence can be a useful tool to support your application, however, all examples and statements provided must be truthful, factually accurate and taken directly from your own experience. Where plagiarism has been identified (presenting the ideas and experiences of others, or generated by artificial intelligence, as your own) applications may be withdrawn and internal candidates may be subject to disciplinary action. Please see our candidate guidance for more information on appropriate and inappropriate use.### Selection process details

This vacancy is using Success Profiles , and will assess your Behaviours, Experience and Technical skills.
We encourage applications from people from all backgrounds and aim to have a workforce that represents the communities and wider society that we serve. We pride ourselves on being an employer of choice. We champion diversity, inclusion and well\-being and aim to create a sense of belonging in a workplace where everyone feels valued. The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see the Civil Service People Plan and the Civil Service D\&I Strategy.

The Civil Service Code sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles .

The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabi

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