Marketing and Communications Officer (fixed-term, full-time, 15 months)

ROLE OVERVIEW

The Marketing and Communications Officer will lead the planning, delivery and evaluation of marketing and communications activities across Primrose Hospice and Family Support Centre.

The post holder will be responsible for raising the profile of the Hospice's services and impact; strengthening the organisation's reputation; increasing engagement with supporters, donors, volunteers, healthcare professionals and the wider community; and supporting fundraising and retail income through effective marketing and communications campaigns.

Working collaboratively across all departments, including working closely with senior leadership and senior management teams, the Marketing and Communications Officer will ensure that communications are compelling, consistent, audience\-focused and aligned with the Hospice's strategic objectives.

Key Responsibilities:

Marketing and communications strategy

• Develop, implement and evaluate the marketing and communications plan aligned to the Hospice's strategic priorities.


• Identify opportunities to increase profile, awareness, engagement, service uptake and income through integrated marketing campaigns.


• Monitor communication trends and sector best practice, recommending innovative approaches where appropriate.


• Responsible for effectively managing the marketing and communications budget.


• Prepare regular reports demonstrating performance against agreed objectives and key performance indicators.

Brand management

• Act as guardian of the Primrose Hospice brand.


• Ensure consistency of messaging, design and tone across all communications.


• Support the development and implementation of brand guidelines.


• Work with external suppliers, designers, printers and agencies as required.

Campaign planning and delivery

• Plan, coordinate and deliver high\-quality marketing and communications campaigns across digital and traditional channels.


• Manage campaign timelines, resources and evaluation to ensure objectives are met.


• Produce post\-campaign analysis and recommendations for future improvements.


• Support organisation\-wide initiatives, awareness campaigns, service launches and fundraising appeals.

Content creation and storytelling

• Develop compelling and engaging content for a range of audiences and channels.


• Write, edit and proofread:


• Press releases


• News stories


• Work with patients, clients, staff and volunteers to create case studies ethically and sensitively.


• Fundraising appeals (in collaboration with the fundraising team)


• Website content


• Social media content


• Bi\-yearly Primrose Bulletin


• Annual reports


• Flyers and leaflets


• Ensure all communications reflect the Hospice's values, tone of voice and brand identity.

Digital marketing

• Lead day\-to\-day management and development of the Hospice website, ensuring content remains current, accessible and engaging.


• Develop and manage social media content plans across relevant platforms.


• Monitor and respond appropriately to online engagement.


• Manage email marketing activity, including regular supporter communications.


• Utilise analytics tools to monitor website traffic, engagement and campaign effectiveness.


• Implement SEO and AEO best practice to improve online visibility.

Media and public relations

• Build and maintain positive relationships with local, regional and sector media.


• Identify opportunities for media coverage that raise the profile of the Hospice's services and fundraising activity.


• Respond to media enquiries and coordinate interviews when required.


• Prepare key messaging and briefing materials for spokespeople.


• Act as a spokesperson for the Hospice where appropriate.

General responsibilities

• Act as an ambassador for Primrose Hospice at all times.


• Support fundraising activities and events, including occasional evenings and weekends (with time off in lieu provided).


• Support any marketing volunteers.


• Participate in mandatory training and ongoing professional development.


• Adhere to Hospice policies, procedures and values.


• Maintain confidentiality and comply with UK GDPR and Data Protection legislation.


• Comply with health and safety requirements.


• Undertake any other duties appropriate to the role as requested by the Interim Consultant CEO.

About Primrose Hospice

Primrose Hospice and Family Support Centre provides care and support to people living with life\-limiting illnesses and bereavement across North Worcestershire. Our vision is to To provide the best possible care and support to anyone in our catchment area who requires our services, ensuring choice and empowerment for every individual.

We are committed to our values of:

• Care


• Compassion


• Community

PERSON SPECIFICATION

Essential qualifications

• GCSE English and Maths (or equivalent).


• Relevant qualification in marketing, communications, PR, journalism or a related discipline, or equivalent professional experience.

Essential experience

• Experience in a marketing, communications, PR or digital marketing role.


• Experience planning and delivering multi\-channel marketing campaigns.


• Experience managing social media platforms and wordpress websites.


• Experience creating engaging written content for diverse audiences.


• Experience using email marketing platforms and digital communication tools.


• Experience monitoring and evaluating campaign performance.


• Experience working with a range of stakeholders and building positive relationships.

Essential knowledge and skills

• Excellent written and verbal communication skills.


• Exceptional copywriting, proofreading and editing abilities.


• Strong storytelling and content creation skills.


• Ability to tailor communications for different audiences.


• Good understanding of digital marketing principles.


• Strong organisational and project management skills.


• Ability to independently manage your time and prioritise competing deadlines.


• Competent use of Microsoft Office and Canva.


• Knowledge of social media analytics and website reporting tools. (Looker studio, Google Analytics and Hootsuite)


• Understanding of brand management and reputation management.

Desirable experience

• Experience working within a charity, healthcare or hospice environment.


• Experience using CRM systems.


• Experience in media relations and public affairs.


• Experience shooting and editing videos using Adobe Premiere Pro or other video editing software.


• Experience working with designers, photographers and external agencies.


• Knowledge of fundraising communications.

Personal attributes

• Passionate about the work of Primrose Hospice.


• Creative thinker with an eye for detail.


• Highly motivated and proactive.


• Compassionate and sensitive when dealing with vulnerable people and sensitive stories.


• Professional and confident when representing the organisation.


• Flexible and adaptable.


• Collaborative team player.


• Resilient and able to work under pressure.

Additional Requirements

• Full UK Driving Licence.


• Access to a vehicle for work purposes.


• Willingness to work occasional evenings and weekends, with time off in lieu provided.

Success Measures

Within the role, success will be demonstrated through:

• Increased education of Primrose Hospice services.


• Growth in digital engagement and reach.


• Delivery of successful fundraising and awareness campaigns.


• Positive media coverage and brand reputation.


• Increased stakeholder engagement.


• Consistent and professional organisational communications.


• Effective use of data and insight to improve performance.

Pay: £30,000\.00\-£33,000\.00 per year

Benefits:

• Company pension


• On\-site parking


• Sick pay


• Work from home

Ability to commute/relocate:

• Bromsgrove, Worcestershire: reliably commute or plan to relocate before starting work (required)

Experience:

• Marketing : 1 year (preferred)

Language:

• English (required)

Work authorisation:

• United Kingdom (required)

Work Location: Hybrid remote in Bromsgrove

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