Marketing Analyst

Accountabilities

• Prepare and deliver detailed analytical reports on marketing campaigns, identifying optimization opportunities and performance improvement strategies.


• Analyze key marketing KPIs daily, detect anomalies, and proactively investigate changes in performance trends.


• Design, monitor, and evaluate A/B tests, providing clear recommendations based on statistical outcomes and experimental results.


• Improve and maintain attribution models, LTV frameworks, and marketing performance measurement methodologies.


• Develop actionable insights to enhance campaign effectiveness, targeting strategies, and overall marketing ROI.


• Optimize reporting systems and budgeting tools to improve accuracy, efficiency, and decision-making processes.


• Collaborate with cross-functional teams to ensure data consistency and alignment across marketing analytics initiatives.

Requirements

• Bachelor’s degree in a technical, mathematical, economics, or related quantitative field.


• Strong knowledge of Google Sheets, including advanced functions and pivot tables.


• Solid experience with BigQuery and working with large-scale datasets.


• Strong foundation in statistical analysis and mathematical concepts relevant to marketing analytics.


• Experience with BI tools such as Tableau, Superset, or similar platforms.


• Strong English communication skills (B2+ level or higher).


• Ability to work independently and collaborate effectively in a distributed, remote-first environment.


• Nice to have: experience with SQL (MS SQL), basic Python, Google Analytics, Google Tag Manager, or Google Ads platforms.


• Preferred: candidates based in APAC or nearby time zones with at least 3 hours of overlap with team working hours.

Benefits

• Fully remote work opportunity with global flexibility.


• 28 days of annual vacation plus 7 additional wellness days.


• Annual bonuses for successful employee referrals (up to $5,000).


• 50% reimbursement for professional development, training, and international conferences.


• Corporate discounts for English language learning.


• Health-related support, including up to $1,000 annual reimbursement for medical expenses or insurance.


• Home office or co-working space support, including equipment provision or reimbursement.


• Internal reward system with gamified bonuses redeemable for gifts, experiences, and team activities.

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