Manager Global Category Marketing Services

We are looking for an experienced Marketing \& Sales Procurement leader to join our HEINEKEN Global Procurement Function. In this role you will be a strategic advisor to define Procurement strategy and deliver Marketing \& Sales cost reductions \& revenue growth.

You will be part of the Leadership Team of Global Indirect Procurement Team, reporting into the Global Head of Indirect Procurement.

Your responsibilities:

1\. Strategic Partnership \& Stakeholder Management:

• Collaborate with Sales, Marketing, and CX leadership to understand business strategies, consumer engagement and operational objectives.


• Serve as a trusted advisor to Commerce, aligning cost\-reduction initiatives with commerce objectives without compromising business growth.


• Provide market insights on procurement trends, cost\-saving opportunities, and supplier innovation in commercial services, materials and tools.


• In partnership with Commerce, use data analytics to monitor commercial spend, increase the ROI of investments and eliminate waste.

2\. Cost Reduction \& Optimization:

• Benchmark commercial costs against industry standards to identify inefficiencies and propose actionable solutions.

Identify and evaluate areas of potential cost reduction within commerce\-related operations, including marketing campaigns, advertising, customer experience platforms, and sales support tools* Lead procurement projects aimed at optimizing commercial expenditures while maintaining or enhancing business outcomes.

3\. Sourcing Excellence \& Supplier Management:

• Lead team to source, negotiate, and manage vendors for commercial materials and services, ensuring value for money and adherence to corporate policies.


• Oversee the execution of RFPs, vendor evaluation processes, and contract negotiations tailored to Global Procurement Marketing \& Sales needs.


• Foster relationships with suppliers to drive innovation, efficiency, and improved service delivery.

4\. Change Management \& Communication

• Drive change management initiatives to implement cost\-saving and waste elimination measures across our Marketing \& Sales teams.


• Communicate procurement\-driven value, efficiency \& effectiveness strategies to commercial stakeholders, fostering buy\-in and support.


• Provide training to Procurement Marketing \& Sales teams on procurement best practices and budget optimization strategies.

What you bring:

• Bachelor’s Degree in Procurement, Marketing, or Business Administration; advanced degree preferred


• 10\+ years in a Procurement role, proven track record of successful implementation of cost\-reduction initiatives


• Strong knowledge of Marketing \& Sales Procurement Media, ATL, BTL, POSM, sponsorships, etc.


• Experience in Consulting preferred


• Procurement Strategy: proven experience in defining sourcing strategy in collaboration with functional stakeholders, ensuring alignment to business objectives


• Excellent stakeholder management abilities: communication, change management, strategic alignment


• Strong implementation experience: proven track record of successful delivery of Marketing \& Sales cost reduction initiatives in a complex environment

Other:

The role is based in Amsterdam, with relocation support and sponsorship available.

The closing date of this vacancy is June 21\. After this we will make a selection and you will hear from us within 5 working days. Cheers!

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