Manager, Digital Optimization - Campaign Tagging Lead
Summary
We are seeking a Team Lead for our Campaign Tagging team with expertise in campaign tagging, UTM link metrics, and tagging strategy implementation. This senior role requires strong leadership, team management, and cross\-functional collaboration. The ideal candidate should be proficient in tagging tools like Claravine and have a solid understanding of marketing channels, while also acting as a Deputy Product Owner to align tagging strategies with digital initiatives.
About the Role
Key Responsibilities:
- Develop and implement advanced tagging strategies to measure and optimize campaign performance across all marketing channels.
- Lead, mentor, and develop a team of campaign tagging analysts, fostering a culture of continuous improvement and professional growth.
- Define and prioritize product features as a Deputy Product Owner for the campaign measurement product, ensuring alignment with business goals.
- Work closely with the development team to ensure the successful delivery of product features and enhancements.
- Suggest and implement best practices for campaign tagging, ensuring consistent and effective tracking methods.
- Train team members, brand teams, agencies, and external vendors on Claravine and tagging best practices, facilitating the effective use of these tools.
- Generate and manage UTM tracking codes across marketing channels to capture detailed visitor metrics using platforms like Google Analytics while ensuring compliance with best practices.
- Oversee quality assurance checks for email proof copies related to SFMC/HQE, RTE email campaigns, and troubleshoot issues to minimize campaign disruptions.
- Work closely with agencies and vendors to align on campaign tagging requirements and ensure seamless execution of tagging initiatives.
- Utilize marketing automation tools to set up and deploy different marketing channels \& email campaigns such as SFMC/HQE, RTE, and third\-party emails.
- Collaborate with cross\-functional teams to integrate and streamline campaign setups, enhancing overall effectiveness.
- Manage multiple projects, ensuring timelines, resources, and deliverables are met with high\-quality standards.
- Continuously monitor and improve the campaign measurement product to maximize business value and user adoption.
Experience:
- 8\+ years of experience in Campaign or media program management.
- Proven experience in campaign tagging and UTM link metrics, with proficiency in tools like Claravine.
- Proven track record of implementing tagging strategies across various marketing channels.
- Strong understanding of marketing campaign setup processes and best practices.
- Excellent communication skills with the ability to present ideas and train cross functional teams and stakeholders.
- Strong leadership \& team management skills.
- Detail\-oriented with a passion for accuracy and integrity.
- Ability to work collaboratively in a fast\-paced, dynamic environment.
- Strategic thinker with a focus on delivering results.
*We are committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.*
Benefits and rewards:
Read our handbook to learn about all the ways we’ll help you thrive personally and professionally:
https://www.novartis.com/careers/benefits\-rewards
Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people\-and\-culture
Benefits and Rewards: Learn about all the ways we’ll help you thrive personally and professionally.
Read our handbook (PDF 30 MB)
Division
US
Business Unit
Marketing
Location
Ireland
Site
Dublin (NOCC)
Company / Legal Entity
IE02 (FCRS \= IE002\) Novartis Ireland Ltd
Functional Area
Marketing
Job Type
Full time
Employment Type
Regular
Shift Work
No
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