London - Assistant Digital Brand Manager

Itsu Grocery

London•Competitive \+ bonus•Full time
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The role:

As Assistant Digital Brand Manager, you’ll report into the Brand Marketing Controller \[who reports into the Brand Director] on key projects and high impact campaigns to drive brand awareness \& growth in the UK. The role is based in central London with four days in the office.

You’ll have the opportunity to make your mark on a range of initiatives including our SEO, GEO and website strategy alongside our YouTube campaigns.

About Us

itsu is the healthy eating, Asian inspired quick service retail \& grocery brand with over 70 stores in the UK and a leading grocery business across Europe and beyond. Renowned for its best\-in\-class food made fresh in every shop every day, itsu has huge global ambitions with a commitment to continue to open many more stores and intensify the growth of its already thriving grocery arm. With its best\-is\-class healthy food, latest technology, innovation, and talented workforce, itsu is the future of fast food.

itsu \[grocery], which this role falls under, takes the itsu brand into supermarkets, health food stores, online, wholesale and internationally with products such as crispy seaweed thins, frozen gyoza \& bao, brilliant’broth, rice’noodles \& miso’easy to name a few…

D\&I Statement

itsu \[grocery] is committed to building a diverse, equitable and inclusive organisation. We encourage applicants from a wide range of backgrounds to apply for all of our opportunities.

When applying for a role with us, please remove your: full name, name of University/School, address, email address and any photos of you on your CV and covering letter. non\-anonymised CVs may not be reviewed.

The ideal candidate:

• Proven success in developing and executing SEO and GEO strategies to ensure high website visibility


• Track record of measuring the impact of SEO and GEO activity and reporting clearly to senior stakeholders


• Proven experience managing relationships with SEO and website agencies


• Comfortable with cross\-functional collaboration and coordination


• Highly organised with exceptional attention to detail and accuracy


• Proactive with a flexible ‘can do’ friendly attitude


• Commercially driven and results orientated


• Previous FMCG experience

Key responsibilities:

• SEO \& AI visibility

o Work with the Brand Marketing Controller to lead the itsu.com/grocery SEO, GEO and website strategy

o Own the relationship with our itsu grocery SEO agency

o Coordinate with the itsu \[restaurant] digital team

• Website management

o Own the relationship with the itsu.com/grocery website development agency

o Responsible for creating and updating all itsu.com/grocery pages globally \[UK, EU and US]

• Retailer product page management

o Manage and coordinate the briefing, uploading and updating of itsu grocery product pages on retailer websites

• YouTube Campaigns

o Support the Brand Marketing Controller with campaign execution, asset development, measurement, performance analysis and optimization

• General Campaign Management

o Brief internal design teams to ensure the development of consistent, on\-brand creative assets for campaigns and the itsu.com/grocery website

o Support the Brand Marketing Controller with brand health and NPS tracking alongside other activities as necessary

o Assist on paid social and influencer campaigns where neede

What We Offer

• Competitive salary


• Competitive bonus scheme


• 25 days holiday \+ bank holidays (two bank holidays are interchangeable for other religious holidays)


• Health insurance


• Company pension scheme


• Hybrid working (2 days wfh)


• Opportunity to work from abroad


• 50% employee discount in itsu shops


• Free itsu lunch


• Discounts at major retailers


• Salary sacrifice cycle and electric vehicle schemes


• A sizeable training budget to support your ongoing development

This listing is from indeed. View original listing ↗