Lead of Affiliate Marketing

Accountabilities:

• Identify, approach, negotiate, and onboard new affiliate partners, advertisers, and networks within the mainstream dating vertical.


• Build and scale a strong affiliate pipeline from initial outreach through to campaign launch and long-term optimization.


• Manage the full partner lifecycle, including negotiations, onboarding, performance tracking, and ongoing relationship management.


• Collaborate with internal teams (product, tech, sales, and account management) to ensure smooth partner integration and execution.


• Analyze market trends, competitor activity, traffic sources, and campaign performance to identify growth opportunities.


• Work with affiliate tracking systems and performance data to monitor KPIs such as CPA, ROI, LTV, CR1/CR2, and payout efficiency.


• Troubleshoot tracking, attribution, and reporting discrepancies to ensure data accuracy and campaign optimization.

Requirements

• Proven experience in affiliate marketing, business development, partnerships, or performance-driven digital sales roles.


• Strong advantage if experienced within dating, mainstream dating products, affiliate networks, or high-volume performance marketing verticals.


• Existing network of affiliate partners, advertisers, or traffic sources with the ability to generate scalable high-quality traffic.


• Demonstrated ability to build and grow partnerships pipelines and consistently deliver revenue growth.


• Strong understanding of affiliate marketing models including CPA, CPL, RevShare, hybrid deals, payouts, and traffic quality evaluation.


• Advanced analytical skills with hands-on experience in tracking systems, attribution models, and performance metrics analysis.


• Comfortable working with tools such as Google Sheets and interpreting technical tracking setups (postbacks, pixels, sub IDs).


• Strong negotiation, communication, and relationship management skills in an international environment.

• Fully remote work opportunity with global flexibility.


• Competitive compensation shared during the hiring process.


• 28 days of annual vacation leave.


• 7 additional wellness days per year for rest and personal needs.


• Referral bonuses up to $5,000 for successful hires.


• 50% coverage for professional training, courses, and international conferences.


• Corporate discounts for English language learning.


• Health benefits or annual reimbursement up to $1,000 for medical expenses or insurance.


• Workplace support including equipment provision or remote workspace reimbursement up to $1,000 every 3 years.


• Internal gamified reward system with perks such as merchandise, experiences, and wellness benefits.


• Inclusive, international, and fully distributed work culture.

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