Insight Manager
- Job Reference Code: R\-104633
- Employment Type: Full time
- Contract Type: Permanent
- Hours Per Week: 37\.5
- Salary: Competitive salary plus benefits
- Closing Date: 18 September 2026
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Asda places data at the core of its decision‑making and we’re looking for an Insight Manager to lead and elevate customer insight across our ecommerce business.
In this role, you will own the strategic insight agenda for ecommerce, ensuring high‑quality, commercially focused analysis informs decisions across trading, customer experience, marketing, and online operations. You will lead the understanding of customer behaviour across the full digital journey, from browse to basket to checkout to last mile, identifying opportunities to improve conversion, loyalty, online spend, and overall ecommerce performance.
You will be accountable for shaping, prioritising, and delivering analytical work that drives measurable commercial outcomes, ensuring insight is embedded into day‑to‑day trading and long‑term strategic planning. You will also play a key role in developing analytical capability within the team, supporting analysts and data scientists to deliver robust, actionable insight.
What You’ll Lead \& Deliver
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Drive Ecommerce Performance
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- Set and deliver the insight strategy that improves key online metrics including conversion, basket size, customer retention, and customer loyalty.
- Partner with Trading and Performance teams to identify growth opportunities and influence optimisation decisions.
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- Lead the understanding of end‑to‑end customer journeys across web and app.
- Identify friction points, drop‑offs, and behavioural trends that shape customer experience and commercial outcomes.
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- Oversee the design and evaluation of trials, marketing campaigns, and onsite changes using SQL, Python, and large‑scale datasets.
- Champion A/B testing, experimentation frameworks, and continuous optimisation across ecommerce.
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- Manage the full lifecycle of analytical projects \- from scoping and prioritisation through to delivery and stakeholder adoption.
- Ensure outputs are robust, timely, and aligned to ecommerce priorities and trading cycles.
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- Build strong relationships with ecommerce, finance, marketing, and operations teams.
- Influence decision‑making through clear storytelling, commercial framing, and actionable recommendations.
- Act as the senior voice for customer insight in cross‑functional forums.
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- Lead the development, maintenance, and application of customer segmentation models.
- Ensure segmentation is embedded across marketing, personalisation, and decision‑making processes.
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- Champion high analytical standards, data quality, and consistent methodologies.
- Coach and support analysts and data scientists, helping them grow technical capability, commercial thinking, and stakeholder influence.
- Contribute to building a high‑performing, collaborative insight culture.
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Essential Skills \& Experience
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- Strong experience in Retail, Ecommerce, or Customer Insight leadership roles.
- Proficiency in SQL and or Python and comfort working with large‑scale customer and transactional datasets.
- Deep understanding of ecommerce performance metrics (conversion, traffic, item metrics, retention).
- Strong grasp of customer behaviour in online retail environments.
- Proven experience measuring retail trading performance and evaluating commercial initiatives.
- Exceptional ability to translate complex data into clear, actionable insight for senior stakeholders.
- Confidence influencing both technical and non‑technical audiences.
- Experience leading end‑to‑end analytical delivery and managing multiple priorities.
- Degree in a numerate or analytical field (Mathematics, Statistics, Computer Science) preferred.
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- Experience with digital analytics tools and customer journey analysis.
- Familiarity with A/B testing and experimentation frameworks.
- Experience with cloud platforms such as Azure or Databricks.
- Knowledge of BI tools (e.g., Power BI).
- Exposure to Agile ways of working (Jira, Confluence).
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- Lead insight that directly shapes ecommerce growth and customer experience.
- Be part of a fast‑paced analytics \& Data Science team at the heart of online retail.
- Access modern tooling and large‑scale customer datasets.
- Flexible hybrid working in a collaborative, supportive environment.
- Opportunities to grow leadership capability, technical expertise, and commercial impact.
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To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.
You will also get an excellent benefits package including:
- Discretionary company bonus
- Company pension up to 7% matched
- Company Car allowance of £5,700
- 15% colleague discount in store and online
- Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.
- Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
- Excellent parental leave policies, including maternity \& adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.
Find your everything
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Location
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*Great Wilson Street, Leeds, West Yorkshire, United Kingdom, LS11 5AD*
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Why Asda?
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We’re a really values\-led organisation. Our mission means we encourage everyone to be open and honest. We work creatively and collaboratively with each other, valuing everyone’s input. We get on with things, we make them happen. As so many people across the UK rely on us, we have to.
Our Creating Change for Better programme tackles the major challenges facing our business and society today and guides our efforts on where we can make the biggest difference by reducing our environmental footprint, creating healthier products and supporting our communities.
Big businesses like ours offer big opportunities. With more than 1,000 stores across the UK, from superstores and Asda Living to petrol stations, as well as depots and Express stores. £60m\+ in revenue taken every day. We conduct £300m worth of transactions every week. Our website handles 2 million transactions a month. And 75% of the UK shop in Asda every year.
Rewards and Recognition
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Benefits you’ll only find here
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10% off Asda pet insurance
10% off selected Asda Pharmacy services
10% off Asda Tyres
10% off Asda Travel insurance
20% off Asda Mobile bundles
Free remote GP service
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Available to you, your partner and your children, 24/7, year round.
Pension
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Save for retirement with contributions paid into your pension account by you and Asda.
Free physiotherapy consultations
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Helping you and your partner take care of yourselves with 8 free sessions per year.
Colleague discounts
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15% off at our stores \- get discounts on groceries and George all year round.
Car cash allowance
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Eligible colleagues will receive a cash allowance as part of their benefits package. In addition, all salaried colleagues can choose to register for the Salary Sacrifice Electric Car scheme\*.
(\*Conditions apply)
Mortgage advice
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Whether you’re a first\-time buyer, renewing your mortgage, looking at buy to lets, or simply after some advice in getting a mortgage, get free\* unbiased advice through the Mortgage Advice Bureau (MAB), one the UKs largest mortgage brokers.
Confidential support helpline
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Find free emotional, practical, and financial support that’s fully confidential, through a helpline that’s available 24/7, year round.
Cycle to work
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Buy a bike through this scheme and save on tax and national insurance.
Financial support
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Find financial wellbeing tools and support, including the ability to stream your pay.
Free eye tests
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Head to our in store opticians for a free
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