Influencer Manager

About Matalan
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Matalan is a leading UK and international omnichannel fashion and homeware retailer, on a mission to be the first choice for outstanding style, quality and value for her and her loved ones. With a large store network in excess of 263 UK and international stores and an integrated e\-commerce platform, Matalan is a trusted brand which puts its customer at the heart of its business and delivers unrivalled product choice and exceptional style and quality to over 8 million loyal shoppers every year. Matalan is famously committed to offering a compelling style, value and quality focused fashion and home offering, that continues to help millions of UK household budgets go further.

About the role
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Based out of either our Liverpool or London office, you will be responsible for shaping how influencers engage with our brand, you will lead and inspire your team to champion our ambition in transforming our reputation as a style destination amongst the media, influencers and tastemakers

Key Responsibilities

Create, lead and execute our influencers strategy:

• Lead the relationships for Matalan with influencers through proactive storytelling around our products and partnerships.


• Work hand in hand with our social \& influencers team to identify key influencers/ambassadors, at the micro/mid and macro levels to tell the Matalan story


• Build meaningful relationships with influencers and taste makers to create momentum for the brand as a style destination, including thought leadership platforms highlighting our new strategy of everyday style, quality and value

• Develop and a execute a Influencers strategy that elevates Matalan’s position as a leading value fashion retailer.


• Build process working closely with our product teams to bring a consistent flow of product to relevant influencers to ensure we are part of the cultural conversation


• Support the Senior manager in being a trusted advisor to the executive team, providing guidance on media engagement on thought leadership for influencers


• Work closely with the PR manager on the strategy and execution of experiential marketing initiatives, ensuring brand activations, event and in\-store experiences enhance customer engagement and strengthen our brand position, by bringing the right talent to them.


• Work closely with the PR manager to optimise the attendance of key influencers to our press events

• Lead and inspire your team, fostering a culture of creativity, agility, and accountability.


• Ensure your team works closely and in full collaboration with the wider social and and PR team


• Own, manage and optimise budgets, agency relationships, and performance metrics to deliver ROI\-driven collaborations while maintaining cost efficiency

• Previous experience operating at a manager level within Brand PR or social team managing influencers ideally within retail, consumer or fashion industries.


• Strong track record of building high\-impact influencer strategies Excellent pre existing relationships across media and/or influencer networks across fashion, retail and business press.


• Strong storytelling ability with sharp copywriting and narrative development skills to create compelling briefs to attract the right talent.


• Confident working with senior leaders and influencing at executive level.


• Experience in management with the ability to inspire, motivate and grow a team.

In addition to competitive salaries, we also offer the below core benefits:

• 20% staff discount, which increases with length of service


• Thrive Recognition Scheme


• Wellbeing support provided by the Retail Trust


• Life Assurance


• Retail Rewards platform offering discounts for other retailers


• Pension Scheme


• Access to a wide range of career development


• Additional benefits may apply depending on your role and area of the business

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