Head of Performance Marketing

Head of Performance Marketing

Company: Yorkshire Dental Suite \& Smile White Location: LS11 8JT (full time office\-based) Salary: £80,000 \+ performance bonus (c. £110,000 OTE) Job type: Full\-time, permanent Reports to: Managing Directors

The opportunity

We're a fast\-growing, privately\-owned group with a portfolio of ambitious consumer brands — and paid media is the engine behind our growth. We're looking for a Head of Performance Marketing to take full ownership of media buying across the entire group, smash group\-level lead and CPL targets, and build out a performance team beneath them as we scale.

This is a hands\-on leadership role for a genuine paid media expert — someone who can build, optimise and scale high\-performing campaigns across multiple brands, lives in the data, and treats every pound of spend like it's their own. You'll join an established, well\-resourced group marketing function and have the autonomy to own the numbers that matter most.

What you'll own

• Full media buying across the group — owning strategy, execution and optimisation of all paid channels across every brand.


• Paid search — expert\-level management of Google, from account structure to bidding strategy and scaling.


• Paid social — driving performance across Meta, TikTok and emerging channels.


• Lead targets \& CPLs — full accountability for group\-level lead volume and cost\-per\-lead, with a relentless focus on efficiency and ROI.


• Tracking \& attribution — Owning best\-in\-class tracking, attribution and reporting (GA4, server\-side tracking, pixel/CAPI, attribution modelling) so every channel is measured accurately and decisions are data\-led.


• Budget management — allocating and flexing spend across brands and channels to maximise return.


• Team building — hiring, leading and developing a team of performance marketing executives as the group grows.

• A proven paid media expert with a strong track record of owning and scaling spend across paid search, Meta, TikTok and beyond.


• Deep, demonstrable accountability for lead targets and CPLs — you've consistently hit and beaten them at scale.


• Outstanding command of tracking and attribution — you know how to set it up properly and trust your numbers.


• Commercially obsessed — you think in CPA, ROAS, LTV and pipeline, not vanity metrics.


• Experience operating at group or multi\-brand level is a strong advantage.


• A leader in the making — ready to build and manage a high\-performing team.


• Thrives in a fast\-moving, privately\-owned scale\-up environment.

• Take full ownership of performance marketing across a growing portfolio of brands.


• Inherit an established, well\-resourced group marketing function — no building from scratch.


• Real autonomy, real budgets and a clear path to build your own team.


• Genuine career progression as the group scales.

This is a senior, business\-critical hire and we're looking for serious, high\-calibre candidates only. Apply now with your CV and a short note on a paid media account or campaign you've personally scaled — including the results.

Pay: £70,000\.00\-£90,000\.00 per year

Benefits:

• Company pension


• Employee discount


• Free parking


• On\-site parking


• Private medical insurance

• Leeds LS11 8JT: reliably commute or plan to relocate before starting work (required)

• What experience do you have in this role?

• Marketing: 3 years (required)

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