Head of Outdoor Nike EMEA

<p>Initiative is a proud member of Omnicom Media. We are a global media agency dedicated to driving growth for our clients through innovative strategies and data-driven insights. By working in close collaboration with our affiliate companies – Kinesso and Yune - we create exceptional, tailored marketing campaigns that connect brands with their audiences in meaningful ways.</p>
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<p><strong><span data-contrast="none">Role Overview</span></strong><span data-ccp-props="{"201341983":0,"335559739":240,"335559740":288,"469777462":[560,1120,1680,2240,2800,3360,3920,4480,5040,5600,6160,6720],"469777927":[0,0,0,0,0,0,0,0,0,0,0,0],"469777928":[1,1,1,1,1,1,1,1,1,1,1,1]}"> </span></p>
<p><span data-contrast="none">The </span><strong><span data-contrast="none">Head of Outdoor – Nike EMEA</span></strong><span data-contrast="none"> is a senior specialist leadership role responsible for shaping and delivering best-in-class </span><strong><span data-contrast="none">Out-of-Home (OOH) strategy, planning and activation</span></strong><span data-contrast="none"> across the Nike business in EMEA, with a core focus on the </span><strong><span data-contrast="none">EMEA 5 markets</span></strong><span data-contrast="none">.</span> <strong><span data-contrast="none">OOH is a critical </span></strong><strong><span data-contrast="none">cultural channel for the brand</span></strong><span data-contrast="none"> to remain </span><strong><span data-contrast="none">visible, culturally relevant and disrupt</span></strong><span data-contrast="none"> physical environments. It’s key to unlocking </span><strong><span data-contrast="none">innovation, storytelling capability, and urban impact at scale</span></strong><span data-contrast="none">.</span><span data-ccp-props="{"201341983":0,"335559739":240,"335559740":288,"469777462":[560,1120,1680,2240,2800,3360,3920,4480,5040,5600,6160,6720],"469777927":[0,0,0,0,0,0,0,0,0,0,0,0],"469777928":[1,1,1,1,1,1,1,1,1,1,1,1]}"> </span></p>
<p><span data-contrast="none">This position pays particular focus on Nike’s key cities - London, Paris, Berlin, Barcelona and Milan.</span><span data-ccp-props="{"201341983":0,"335559739":240,"335559740":288,"469777462":[560,1120,1680,2240,2800,3360,3920,4480,5040,5600,6160,6720],"469777927":[0,0,0,0,0,0,0,0,0,0,0,0],"469777928":[1,1,1,1,1,1,1,1,1,1,1,1]}"> </span></p>
<p><strong><span data-contrast="none">Key Responsibilities</span></strong><span data-ccp-props="{"201341983":0,"335559739":240,"335559740":288,"469777462":[560,1120,1680,2240,2800,3360,3920,4480,5040,5600,6160,6720],"469777927":[0,0,0,0,0,0,0,0,0,0,0,0],"469777928":[1,1,1,1,1,1,1,1,1,1,1,1]}"> </span></p>
<ol>
<li><strong><span data-contrast="none"> Strategic Leadership (EMEA + EMEA 5 focus)</span></strong></li>
</ol>
<ul>
<li><span data-contrast="none">Define and lead </span><strong><span data-contrast="none">EMEA wide OOH strategy</span></strong><span data-contrast="none">, aligned to Nike’s brand and business objectives. This includes: </span><span data-ccp-props="{"201341983":0,"335559685":460,"335559739":240,"335559740":288,"335559991":460,"469777462":[560,1120,1680,2240,2800,3360,3920,4480,5040,5600,6160,6720],"469777927":[0,0,0,0,0,0,0,0,0,0,0,0],"469777928":[1,1,1,1,1,1,1,1,1,1,1,1]}"> </span></li>
</ul>
<ul>
<li data-leveltext="-" data-font="Helvetica Neue" data-listid="4" data-list-defn-props="{"134224900":true,"335552541":1,"335559685":820,"335559991":360,"469769226":"Helvetica Neue","469769242":[8226],"469777803":"left","469777804":"-","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="none">Translating global direction into campaign and market-specific OOH frameworks, imbedding opportunities and nuances from our key cities.</span><span data-ccp-props="{"201341983":0,"335559739":240,"335559740":288,"469777462":[560,1120,1680,2240,2800,3360,3920,4480,5040,5600,6160,6720],"469777927":[0,0,0,0,0,0,0,0,0,0,0,0],"469777928":[1,1,1,1,1,1,1,1,1,1,1,1]}"> </span></li>
</ul>
<ul>
<li data-leveltext="-" data-font="Helvetica Neue" data-listid="4" data-list-defn-props="{"134224900":true,"335552541":1,"335559685":820,"335559991":360,"469769226":"Helvetica Neue","469769242":[8226],"469777803":"left","469777804":"-","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="none">Advising on investment strategies and tactics </span><span data-ccp-props="{"201341983":0,"335559739":240,"335559740":288,"469777462":[560,1120,1680,2240,2800,3360,3920,4480,5040,5600,6160,6720],"469777927":[0,0,0,0,0,0,0,0,0,0,0,0],"469777928":[1,1,1,1,1,1,1,1,1,1,1,1]}"> </span></li>
</ul>
<ul>
<li data-leveltext="-" data-font="Helvetica Neue" data-listid="4" data-list-defn-props="{"134224900":true,"335552541":1,"335559685":820,"335559991":360,"469769226":"Helvetica Neue","469769242":[8226],"469777803":"left","469777804":"-","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="none"> Ensuring OOH is fully integrated in cross-channel planning across brand &amp; demand capture.</span><span data-ccp-props="{"201341983":0,"335559739":240,"335559740":288,"469777462":[560,1120,1680,2240,2800,3360,3920,4480,5040,5600,6160,6720],"469777927":[0,0,0,0,0,0,0,0,0,0,0,0],"469777928":[1,1,1,1,1,1,1,1,1,1,1,1]}"> </span></li>
</ul>
<ul>
<li><span data-contrast="none">Act </span><span data-contrast="none">as the senior channel advisor to clients and internal leadership </span><span data-ccp-props="{"201341983":0,"335559739":240,"335559740":288,"469777462":[560,1120,1680,2240,2800,3360,3920,4480,5040,5600,6160,6720],"469777927":[0,0,0,0,0,0,0,0,0,0,0,0],"469777928":[1,1,1,1,1,1,1,1,1,1,1,1]}"> </span></li>
<li><span data-contrast="none">Drive forward Nike’s use of the channel, it’s evolvement, efficiency and effectiveness </span><span data-ccp-props="{"201341983":0,"335559739":240,"335559740":288,"469777462":[560,1120,1680,2240,2800,3360,3920,4480,5040,5600,6160,6720],"469777927":[0,0,0,0,0,0,0,0,0,0,0,0],"469777928":[1,1,1,1,1,1,1,1,1,1,1,1]}"> </span></li>
</ul>
<p><span data-ccp-props="{"201341983":0,"335559739":240,"335559740":288,"469777462":[560,1120,1680,2240,2800,3360,3920,4480,5040,5600,6160,6720],"469777927":[0,0,0,0,0,0,0,0,0,0,0,0],"469777928":[1,1,1,1,1,1,1,1,1,1,1,1]}"> </span></p>
<ol>
<li><strong><span data-contrast="none"> Innovation &amp; Bespoke OOH </span></strong></li>
</ol>
<ul>
<li><span data-contrast="none">Spearhead the channels </span><strong><span data-contrast="none">innovation agenda</span></strong><span data-contrast="none">. This includes:</span><span data-ccp-props="{"201341983":0,"335559685":460,"335559739":240,"335559740":288,"335559991":460,"469777462":[560,1120,1680,2240,2800,3360,3920,4480,5040,5600,6160,6720],"469777927":[0,0,0,0,0,0,0,0,0,0,0,0],"469777928":[1,1,1,1,1,1,1,1,1,1,1,1]}"> </span></li>
</ul>
<ul>
<li data-leveltext="-" data-font="Helvetica Neue" data-listid="3" data-list-defn-props="{"134224900":true,"335551671":2,"335552541":1,"335559685":720,"335559991":360,"469769226":"Helvetica Neue","469769242":[8226],"469777803":"left","469777804":"-","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="none">Scaling DOOH innovation including. DCO, data-based solutions and test &amp; learn frameworks</span><span data-ccp-props="{"201341983":0,"335559739":240,"335559740":288,"469777462":[560,1120,1680,2240,2800,3360,3920,4480,5040,5600,6160,6720],"469777927":[0,0,0,0,0,0,0,0,0,0,0,0],"469777928":[1,1,1,1,1,1,1,1,1,1,1,1]}"> </span></li>
</ul>
<ul>
<li data-leveltext="-" data-font="Helvetica Neue" data-listid="3" data-list-defn-props="{"134224900":true,"335551671":2,"335552541":1,"335559685":720,"335559991":360,"469769226":"Helvetica Neue","469769242":[8226],"469777803":"left","469777804":"-","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="none">Sourcing opportunities for experiential and cultural stunt focused activations.</span><span data-ccp-props="{"201341983":0,"335559739":240,"335559740":288,"469777462":[560,1120,1680,2240,2800,3360,3920,4480,5040,5600,6160,6720],"469777927":[0,0,0,0,0,0,0,0,0,0,0,0],"469777928":[1,1,1,1,1,1,1,1,1,1,1,1]}"> </span></li>
</ul>
<ul>
<li data-leveltext="-" data-font="Helvetica Neue" data-listid="3" data-list-defn-props="{"134224900":true,"335551671":2,"335552541":1,"335559685":720,"335559991":360,"469769226":"Helvetica Neue","469769242":[8226],"469777803":"left","469777804":"-","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="none">Build partnerships with partners, production houses and specialists to unlock first-to-market opportunities</span><span data-ccp-props="{"201341983":0,"335559739":240,"335559740":288,"469777462":[560,1120,1680,2240,2800,3360,3920,4480,5040,5600,6160,6720],"469777927":[0,0,0,0,0,0,0,0,0,0,0,0],"469777928":[1,1,1,1,1,1,1,1,1,1,1,1]}"> </span></li>
<li data-leveltext="-" data-font="Helvetica Neue" data-listid="3" data-list-defn-props="{"134224900":true,"335551671":2,"335552541":1,"335559685":720,"335559991":360,"469769226":"Helvetica Neue","469769242":[8226],"469777803":"left","469777804":"-","469777815":"hybridMultilevel"}" data-aria-posinset="5" data-aria-level="1"><span data-contrast="none">Identify new technologies that can be applied to our activations</span><span data-ccp-props="{"201341983":0,"335559739":240,"335559740":288,"469777462":[560,1120,1680,2240,2800,3360,3920,4480,5040,5600,6160,6720],"469777927":[0,0,0,0,0,0,0,0,0,0,0,0],"469777928":[1,1,1,1,1,1,1,1,1,1,1,1]}"> </span></li>
<li><span data-contrast="none">Ideate, concept and oversee activation ideas through to execution</span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":240,"469777462":[560,1120,1680,2240,2800,3360,3920,4480,5040,5600,6160,6720],"469777927":[0,0,0,0,0,0,0,0,0,0,0,0],"469777928":[1,1,1,1,1,1,1,1,1,1,1,1]}"> </span></li>
<li><span data-contrast="none">Source, build and maintain relat

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