Head of National Accounts

We are seeking an ambitious commercial growth leader who combines strategic account management with a proven ability to identify, create and secure new growth opportunities. The successful candidate will be equally adept at leading high\-performing teams, developing customer partnerships and driving incremental revenue through a proactive hunter mindset backed by strong analytical and digital capabilities.

The Role

• Lead the management and strategic development of our Out of Home National Accounts channel, delivering both retention and accelerated growth across the customer portfolio.


• Lead, inspire and develop a high\-performing commercial team comprising a Senior National Account Manager, National Account Managers and Key Account Managers.


• Take ownership of major strategic customers across hospitality, contract catering, hotels \& QSR.


• Identify, create and convert new business opportunities within existing customer groups for private label coffee, branded coffee, new machine opportunities and service contracts.


• Ensuring delivery of the Total Coffee Solution for all revenue streams, and maximising sales revenue with clear pricing strategy


• Partner with Marketing, Category, Production and Insight teams to develop compelling propositions and growth strategies.


• Hold full P\&L responsibility for the National Accounts channel, owning the full S\&OP process for your channel


• Own forecasting accuracy and commercial performance across all key business drivers.


• Develop and implement strategic account plans.


• Utilise data, reporting tools and commercial insights to drive decision making.


• Champion CRM systems, reporting platforms and data analytics.


• Produce clear monthly reporting for your channel, identifying actuals v forecast, short and long term forecast and mitigation plans as appropriate.

• Proven sales leader with a strong track record of delivering customer retention and profitable organic growth.


• Demonstrable success leading high\-performing commercial teams.


• Proven success in identifying and converting new opportunities within existing customer organisations.


• Experience within Out of Home, Foodservice, Hospitality, or FMCG sectors preferred.


• Relentless focus on growth with a proven hunter mentality.


• Highly numerate with excellent analytical skills and ability to produce clear reporting.


• Advanced Excel, CRM and Power BI capability.


• Experienced in forecasting, dashboards and growth plans.


• Dynamic, energetic and results driven.


• Outstanding communicator and influencer.

• Delivery of revenue, profit and market share growth targets.


• Growth generated from new opportunities within existing customers.


• Retention and expansion of strategic national accounts, driving all 4 revenue streams (coffee, machines, service and side products).


• Team engagement and development.


• Forecast accuracy and governance.

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