Head of Marketing
<h4 class="text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold" data-sourcepos="6:1-6:18;107-124">About Comms365:</h4>
<p class="font-claude-response-body break-words whitespace-normal" data-sourcepos="8:1-8:407;126-532">Comms365, part of Wireless Logic Group, is a UK-based provider of resilient, always-on business Internet connectivity, delivering 4G/5G, fixed-line, bonded Internet, SD-WAN, and network security solutions to organisations that can't afford downtime. Founded in 2008, the company owns and manages its own Cisco-based core network and counts clients like Moonpig, BT, and The Entertainer among its customers.</p>
<h4 class="text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold" data-sourcepos="10:1-10:12;534-545">Overview:</h4>
<p class="font-claude-response-body break-words whitespace-normal" data-sourcepos="12:1-12:341;547-887">The Head of Marketing will play a leading role in the growth of Comms365. The primary objective is to work alongside the Senior Leadership Team to align marketing initiatives with business goals, build the go-to-market strategy, generate demand, and deliver the required volume of leads to support the sales targets and revenue growth plan.</p>
<p class="font-claude-response-body break-words whitespace-normal" data-sourcepos="14:1-14:158;889-1046">This role oversees all marketing functions, along with external agency support, and collaborates closely with sales, product, channel partners and suppliers.</p>
<p class="font-claude-response-body break-words whitespace-normal" data-sourcepos="16:1-16:328;1048-1375">The job will involve deploying a variety of tried-and-trusted, as well as innovative, techniques across both direct and indirect channels to market — enhancing brand awareness and building a predictable, sustainable pipeline of sales opportunities from both outbound and inbound campaign activity to drive customer acquisition.</p>
<p class="font-claude-response-body break-words whitespace-normal" data-sourcepos="18:1-18:105;1377-1481">This is a hybrid role, working from the Comms365 office, from home, and attending events where required.</p>
<h4 class="text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold" data-sourcepos="20:1-20:25;1483-1507">Role Responsibilities:</h4>
<p class="font-claude-response-body break-words whitespace-normal" data-sourcepos="22:1-22:26;1509-1534"><strong>Strategy & Leadership</strong></p>
<ul class="[li_&]:mb-0 [li_&]:mt-1 [li_&]:gap-1 [&:not(:last-child)_ul]:pb-1 [&:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3 print:block print:space-y-1" data-sourcepos="23:1-28:126;1535-2088">
<li class="font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="23:1-23:91;1535-1625">Develop and implement the marketing strategy, aligned with Comms365's company objectives</li>
<li class="font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="24:1-24:60;1626-1685">Lead brand positioning, messaging, and go-to-market plans</li>
<li class="font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="25:1-25:58;1686-1743">Lead, mentor, and grow a high-performing marketing team</li>
<li class="font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="26:1-26:57;1744-1800">Manage marketing budgets, forecasts, and ROI reporting</li>
<li class="font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="27:1-27:162;1801-1962">Develop and implement an annual marketing plan, within an agreed budget, to deliver the leads and retention levels required to hit Comms365's financial targets</li>
<li class="font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="28:1-28:126;1963-2088">Complete a monthly board report on progress against the annual plan and budget, and report on campaign KPIs more frequently</li>
</ul>
<p class="font-claude-response-body break-words whitespace-normal" data-sourcepos="30:1-30:34;2090-2123"><strong>Demand Generation & Campaigns</strong></p>
<ul class="[li_&]:mb-0 [li_&]:mt-1 [li_&]:gap-1 [&:not(:last-child)_ul]:pb-1 [&:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3 print:block print:space-y-1" data-sourcepos="31:1-34:194;2124-2692">
<li class="font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="31:1-31:83;2124-2206">Oversee digital marketing, content, demand generation, PR, events, and campaigns</li>
<li class="font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="32:1-32:156;2207-2362">Compile end-to-end campaigns that drive interest and sales results across multiple products — new business, partner, and cross-sell into existing clients</li>
<li class="font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="33:1-33:136;2363-2498">Build and run an event calendar that drives interest from direct and partner channels, supporting lead generation and brand awareness</li>
<li class="font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="34:1-34:194;2499-2692">Support the management and success of the Comms365 SDR strategy — maintaining a campaign calendar and strong data flow into sequences, and consistently reviewing and recommending enhancements</li>
</ul>
<p class="font-claude-response-body break-words whitespace-normal" data-sourcepos="36:1-36:25;2694-2718"><strong>Partners & Suppliers</strong></p>
<ul class="[li_&]:mb-0 [li_&]:mt-1 [li_&]:gap-1 [&:not(:last-child)_ul]:pb-1 [&:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3 print:block print:space-y-1" data-sourcepos="37:1-39:153;2719-3069">
<li class="font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="37:1-37:52;2719-2770">Oversee agency, vendor, and partner relationships</li>
<li class="font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="38:1-38:146;2771-2916">Engage existing and future suppliers, vendors, and partners to secure their support (content, resource, and financial) for campaigns and events</li>
<li class="font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="39:1-39:153;2917-3069">Develop strong relationships with marketing and commercial contacts within key partners, aligning go-to-market strategy and supporting joint campaigns</li>
</ul>
<p class="font-claude-response-body break-words whitespace-normal" data-sourcepos="41:1-41:36;3071-3106"><strong>Customer Experience & Retention</strong></p>
<ul class="[li_&]:mb-0 [li_&]:mt-1 [li_&]:gap-1 [&:not(:last-child)_ul]:pb-1 [&:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3 print:block print:space-y-1" data-sourcepos="42:1-42:219;3107-3325">
<li class="font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="42:1-42:219;3107-3325">Drive enhancements to the overall customer experience, supporting NPS improvements through a strong customer journey — including welcome packs, in-life product offers, newsletters, renewal plans, and retention offers</li>
</ul>
<p class="font-claude-response-body break-words whitespace-normal" data-sourcepos="44:1-44:20;3327-3346"><strong>Digital & Brand</strong></p>
<ul class="[li_&]:mb-0 [li_&]:mt-1 [li_&]:gap-1 [&:not(:last-child)_ul]:pb-1 [&:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3 print:block print:space-y-1" data-sourcepos="45:1-47:172;3347-3785">
<li class="font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="45:1-45:142;3347-3488">Manage and enhance the online presence through monthly analysis and reporting, making recommendations for improvement (SEO, keywords, etc.)</li>
<li class="font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="46:1-46:125;3489-3613">Grow inbound leads and LinkedIn followers by publishing regular, engaging content to support inbound and outbound activity</li>
<li class="font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="47:1-47:172;3614-3785">Act as a brand ambassador for Comms365 internally and externally, ensuring partner-facing communications are consistent with the company's values and strategic direction</li>
</ul>
<p class="font-claude-response-body break-words whitespace-normal" data-sourcepos="49:1-49:26;3787-3812"><strong>Market Insight & Data</strong></p>
<ul class="[li_&]:mb-0 [li_&]:mt-1 [li_&]:gap-1 [&:not(:last-child)_ul]:pb-1 [&:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3 print:block print:space-y-1" data-sourcepos="50:1-53:195;3813-4273">
<li class="font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="50:1-50:74;3813-3886">Analyse market trends, customer insights, and the competitive landscape</li>
<li class="font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="51:1-51:78;3887-3964">Track and report on KPIs, campaign performance, and marketing effectiveness</li>
<li class="font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="52:1-52:114;3965-4078">Ensure all systems (ConnectWise, Cognism, HubSpot, etc.) are kept up to date with required campaign information</li>
<li class="font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="53:1-53:195;4079-4273">Maintain in-depth knowledge of the UK Telecoms and IT Reseller/MSP markets, as well as Comms365's service offerings and value propositions, aligning these with industry trends and developments</li>
</ul>
<h4 class="text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold" data-sourcepos="55:1-55:16;4275-4290">Requirements:</h4>
<p class="font-claude-response-body break-words whitespace-normal" data-sourcepos="57:1-57:15;4292-4306"><strong>Experience</strong></p>
<ul class="[li_&]:mb-0 [li_&]:mt-1 [li_&]:gap-1 [&:not(:last-child)_ul]:pb-1 [&:not(:last-child)_ol]:pb-1 list-
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