Head of Marketing

Position: Head of Marketing

Location: Labman HQ, Stokesley, North Yorkshire

Salary: £60,000 \- £80,000 (based on experience)

Employment Type: Full\-Time

Based in Seamer HQ

About the Role

We're looking for an experienced and commercially minded Head of Marketing to lead and develop Labman's marketing function as we continue to grow.

This is a strategic leadership role with significant influence across the business. You'll be responsible for shaping and delivering a marketing strategy that supports Labman's commercial objectives, strengthens our brand position, and helps generate opportunities across our diverse business units. Working closely with senior leaders, sales teams, and technical experts, you'll ensure marketing activity is aligned with business priorities and delivers measurable impact. You'll lead a talented marketing team while maintaining a hands\-on approach, contributing directly to key initiatives when needed. This is an exciting opportunity for someone who enjoys combining strategic thinking with practical delivery in a highly innovative engineering environment.

What You'll Do

• Define and deliver Labman's marketing strategy, aligned with commercial objectives and long\-term growth plans


• Champion and develop the Labman brand across all markets and channels


• Create targeted marketing plans with clear objectives, actions, and measurable outcomes


• Develop positioning and messaging that differentiates Labman in complex technical and scientific markets


• Work closely with sales and business unit leaders to support demand generation, lead quality, and customer engagement


• Use market insight, customer understanding, and competitor analysis to inform marketing strategy


• Lead, develop, and mentor the marketing team, building capability and supporting professional growth


• Establish clear objectives, standards, and accountability within the team


• Oversee the delivery of content\-led and campaign\-driven marketing activity across appropriate channels


• Ensure all marketing outputs are commercially relevant, technically credible, and aligned with Labman's brand standards


• Develop and optimise marketing systems, including CRM and marketing automation platforms


• Measure and report on marketing performance, using data to drive continuous improvement


• Manage budgets, resources, and external partners to maximise value and effectiveness


• Contribute directly to priority projects and initiatives where required

• Significant experience in B2B marketing within technical, engineering, scientific, or industrial sectors


• Proven experience leading and developing marketing teams


• Strong strategic thinking combined with a practical, hands\-on approach


• Experience creating and delivering marketing strategies that support commercial growth


• Strong understanding of demand generation, lead nurturing, and customer engagement


• Experience working with CRM and marketing automation platforms


• Ability to analyse data and turn insights into effective marketing activity


• Excellent communication and stakeholder management skills


• Strong organisational skills with the ability to manage multiple priorities


• Commercial awareness and a results\-focused mindset


• A collaborative approach and ability to work effectively across different teams

Experience with one or more of the following:

• International B2B marketing


• Scientific, engineering, automation, or technology\-based businesses


• Market segmentation and customer targeting strategies


• Multi\-channel digital marketing campaigns


• Brand development and positioning


• Marketing technology implementation and optimisation


• Managing agencies, suppliers, and external partners

• 33 days annual holiday (rising to 38 over 5 years) including public holidays


• Company profit share scheme


• 5% employer pension contribution (no upper earnings cap)


• Aviva Healthcare


• Travel opportunities in various roles


• Enhanced maternity pay (long service applicable)


• Enhanced paternity leave


• Access to counsellor, psychotherapist, and physiotherapist


• CPD support and annual subscription to appropriate professional body covered


• Free in\-house gym, VR racing, clay pigeon shooting, old\-school gaming competitions, squash courts, climbing wall, and social clubs, plus much more

In it together \|\| Excellence \|\| Humility \|\| Sustainability \|\| Fun

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