Head of Marketing & Business Development

The Opportunity

Maydencroft is looking for an experienced Head of Marketing \& Business Development to lead the next stage of our commercial growth.

With ambitious plans for continued profitable growth, including progression towards a £25 million turnover objective, this role will shape how we approach marketing, business development, customer engagement and commercial pipeline management.

Working closely with the Leadership Team, Senior Management Team and operational colleagues, you will set the strategy, establish clear priorities and lead delivery through the right mix of internal expertise, existing support, agencies, freelancers and specialist partners.

What You Will Lead

• Develop and lead an integrated marketing and business development strategy aligned with Maydencroft's growth and profitability objectives.


• Identify and prioritise target sectors, customer groups and commercial opportunities, developing clear propositions for priority markets.


• Lead the development of a strong qualified pipeline through a structured, company\-wide approach to business development.


• Build senior relationships with priority clients, prospective customers, strategic partners and industry contacts.


• Work with senior and operational teams to identify, qualify and progress significant commercial opportunities.


• Identify new sectors, partnerships, routes to market and opportunities to deepen existing customer relationships.


• Lead Maydencroft's marketing across digital, content, events, PR and other relevant channels.


• Strengthen the company's brand, positioning and profile within priority markets.


• Oversee the website, digital presence, campaigns and lead\-generation activity.


• Lead the development of high\-value case studies, thought leadership, sector campaigns and sales materials.


• Develop Maydencroft's approach to CRM, lead management and commercial pipeline visibility.


• Establish clear processes for capturing, qualifying and progressing opportunities, improving CRM adoption and commercial data quality.


• Own performance measurement across lead quality, pipeline, conversion, revenue contribution and return on investment.


• Provide clear reporting, insight and recommendations to the Leadership Team.


• Direct external marketing and specialist resource and recommend how the function should evolve as Maydencroft grows.

About You

We are looking for someone with:

• Significant experience in a senior B2B marketing, business development or commercially focused growth role.


• A strong track record of developing strategies that contribute to measurable commercial growth.


• Strong understanding of B2B marketing, lead generation and relationship\-led business development.


• Commercial judgement and the ability to prioritise the opportunities most likely to create value.


• Experience using CRM, pipeline and performance data to improve commercial decision\-making.


• The credibility to work effectively with senior leaders, operational teams and technical specialists.


• Strong communication, presentation and relationship\-building skills.


• Experience managing agencies, suppliers or specialist partners.

You will be commercially minded, pragmatic and comfortable setting priorities, challenging constructively and building structure within a growing organisation.

Experience within the environmental, landscape, construction, infrastructure, professional services or another relationship\-led B2B sector would be beneficial but is not essential.

A full UK driving licence and willingness to travel to Maydencroft locations and client sites is required.

Why Maydencroft?

This is an opportunity to take ownership of a developing marketing and business development function and shape how it supports the next stage of Maydencroft's growth.

You will have the scope to establish priorities, improve systems and processes, strengthen Maydencroft's market position and create a more coordinated commercial approach across the business.

The role will work closely with the Leadership Team, operational specialists and existing external marketing support, with the opportunity to recommend the appropriate future mix of internal and external resource as the function develops

The package:

• Full\-time, permanent.


• Hybrid role


• Annual salary £55,000 \- £65,000 (dependent on experience)


• Company vehicle

We have 25\+ Employee Benefits which include the following:

• ​Professional membership fees paid​


• Annual performance\-related pay rises​


• Salary Sacrifice Pension scheme ​


• Medicash scheme


• Company sick pay​


• Options for flexible working​


• Referral bonuses​


• Bike2Work Scheme


• Long service awards


• Company events


• Employee loan scheme


• Training and personal development opportunities


• Study Leave


• Supportive team environment in a multi\-disciplinary company with opportunities to grow your knowledge and experience

​

Equality
We are committed to creating an inclusive and diverse workplace and welcome applications from all suitably qualified candidates.​

*We reserve the right to make appointments before the closing date, so early applications are encouraged. We look forward to hearing from you.*

*​*

Pay: £55,000\.00\-£65,000\.00 per year

Benefits:

• Company car


• Cycle to work scheme


• Employee discount


• Health \& wellbeing programme


• Referral programme


• Sick pay

Work Location: Hybrid remote in Letchworth SG6 3BF

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