Head of Marketing

Burger \& Sauce is a fast\-growing UK QSR challenger brand entering an exciting national growth phase. We currently operate 20 locations across the UK, split between 8 company\-owned and 12 franchised restaurants.

We are now expanding beyond the Midlands into London and other major UK cities, scaling the brand towards national recognition and accelerating growth.

The Opportunity

This is a high\-impact leadership role for a commercially minded marketer who wants full ownership, fast execution, and clear and measurable impact on sales, footfall, and customer growth.

Reporting directly to the CEO, you will own the marketing strategy and be accountable for turning marketing activity into measurable commercial growth — driving customer acquisition, retention, and sales across both corporate and franchise sites.

This is a high\-autonomy role with end\-to\-end ownership of marketing strategy, budget, and agency performance. You will have direct influence on commercial outcomes in a high\-velocity environment where marketing activity directly drives business performance.

You will lead a Marketing Assistant and manage external agency partners across digital, social, creative, PR, and media.

This role is ideal for someone ready to move from a structured corporate environment into a high\-growth brand where impact is fast, visible, and commercially meaningful.

Key Responsibilities

Growth \& Performance

• Own and deliver the marketing strategy across all 20 locations.


• Drive customer acquisition, retention, and visit frequency.


• Increase footfall and sales across corporate and franchise sites.


• Support new openings, including expansion into London and other UK regions.

Brand \& Campaigns

• Develop and evolve the Burger \& Sauce brand into a culturally relevant, premium QSR brand.


• Lead campaigns, product launches, and promotional activity.


• Ensure consistent brand execution across all customer touchpoints.

Product \& Menu Launches

• Lead go\-to\-market strategy for all new product and menu launches.


• Work closely with leadership and operations to shape how new products are positioned, marketed, and rolled out.


• Use customer insight and performance data to influence menu and promotional decisions.


• Own the commercial performance of product launches, including sales impact, customer response, ROI, and in\-market performance accountability.

Franchise \& Local Marketing

• Support franchise partners with scalable local marketing toolkits.


• Ensure consistent execution of campaigns across the estate.

Digital \& CRM

• Oversee digital marketing, CRM, social, and customer engagement.


• Use data and insights to improve ROI and customer lifetime value.

Leadership \& Delivery

• Lead and develop the Marketing Assistant.


• Manage agency partners and hold them accountable for performance.


• Own the marketing budget and reporting to leadership.

About You

We are looking for a marketer who thinks commercially first and creatively second.

• Senior marketing experience in QSR, hospitality, retail, leisure or multi\-site consumer brands.


• Strong commercial and data driven mindset with proven impact on sales, footfall, and customer growth.


• Experience managing agencies, budgets, and performance marketing.


• Confident translating marketing activity into measurable business results.


• Experience working in fast\-paced, growth\-oriented environments.


• A hands\-on, proactive approach with high accountability.

Why Join Us?

• Join a brand at the start of its next stage of national growth.


• Play a key role in expansion beyond the Midlands into London and other UK cities.


• High autonomy and full ownership of marketing strategy and execution.


• Direct impact on business performance in a high\-autonomy environment where decisions are made quickly and impact is visible.


• Work closely with the CEO and leadership team.


• Opportunity to shape the marketing function of a scaling QSR challenger brand.

If you’re a commercially focused marketing leader who wants to build a national brand and make a real impact on growth, we’d love to hear from you.

Pay: £70,000\.00\-£85,000\.00 per year

Application question(s):

• Describe the level of marketing responsibility you currently (or most recently) held — including team size, budget ownership, and whether you were responsible for strategy, execution, or both.

Experience:

• Marketing: 8 years (required)


• Leadership: 3 years (required)

Work Location: In person

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