Head of Field Sales Retail

*About us*

TP\-Link is a key player in the LAN and WAN (SD Network and SD WAN) products and solutions market. Renowned for the reliability of its products, the company is a world leader in the network products market, offering innovative, award\-winning solutions. TP\-Link is the No. 1 supplier of WLAN products and distributes its products in more than 170 countries.

*About the role*

As part of the development of our Retail business in France, we are looking for a Head of Field Sales – Retail to build and lead our field sales organization. The role will focus on strengthening TP\-Link’s presence and performance at store level and developing an effective field sales coverage model. During the ramp\-up phase, the successful candidate will also directly manage a geographical territory before progressively building and managing the wider field sales team.

*Key Responsibilities*

*1\. Build and lead the field sales organization*

• Build the field sales organization from scratch, including organization, territories, recruitment, onboarding and management.


• Define the store coverage strategy and field sales processes.


• Set and monitor relevant KPIs to drive team and business performance.


• Recruit, train, coach and develop the field sales team.

• Develop product visibility, availability and performance at store level.


• Ensure effective execution of commercial plans, merchandising and retail initiatives.


• Monitor key KPIs such as store coverage, visibility, merchandising and sell\-out.


• Identify opportunities and implement appropriate action plans.


• Work closely with Sales, Marketing and other relevant teams.

• Directly manage a geographical territory during the initial phase.


• Conduct regular store visits and monitor performance.


• Collect field feedback and market insights to support business development.


• Gradually transfer operational responsibilities to the field sales team as it grows.

*1\. Experience*

• Significant experience in field sales management, ideally within the Consumer Electronics and/or DIY sectors.


• Experience preferably gained within a Consumer Electronics / DIY brand or a sales outsourcing / outsourced field sales provider working with such brands.


• Proven ability to build and develop a field sales team from scratch.


• Strong hands\-on field experience and ability to manage a geographical territory directly.

• Strong knowledge of the French Retail network, particularly Consumer Electronics Stores (CES).


• Good understanding of key retail players, store networks and their development potential.


• Good knowledge of sell\-in / sell\-out, merchandising and in\-store execution.


• Strong understanding of field sales KPIs and performance management.

• Strong leadership and team\-building skills.


• Business and results\-oriented mindset.


• Entrepreneurial approach with the ability to build an organization from the ground up.


• Strong analytical and problem\-solving skills in competitive analysis and opportunity development.


• Hands\-on, pragmatic and autonomous.


• Excellent communication and interpersonal skills.


• Comfortable working in a fast\-growing and evolving environment.

*Joining TP\-Link means taking on a stimulating role within an international company, working on cutting\-edge products and technologies.*

• Permanent contract


• Career progression opportunities


• Ongoing training and skills development


• Attractive and motivating package (fixed salary \+ performance\-related bonus)


• 1 day of remote working per week


• Swile card (meal vouchers worth €9 per day)

Avantages 

• RTT


• Titre restaurant

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